Events Marketing Manager


New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/05/2021
  • Website:
  • Company Address: 100 Church St btwn Barclay & Park Place, New York, NY, 10007

About LiveIntent

LiveIntent is a people-based marketing technology platform changing the way over 2,000 of the world's largest brands and publishers think about email.

The LiveIntent platform transforms email from something you send and receive into the simplest, most powerful way to resolve identity and market to people in a mobile-first world.

Job Description

About the Job:

LiveIntent is looking for a high-energy Events Marketing Manager to join our growing Marketing team. The Events Marketing Manager will be responsible for spearheading LiveIntent’s event strategy in support of overall business objectives, including lead generation and growth of brand awareness. This includes, but is not limited to: trade show planning and attendance, virtual event planning, securing speaking opportunities, representing LiveIntent at industry events, and hosting our own industry events.



  • Drive marketing influenced pipeline and generate marketing qualified leads through demand generation efforts 
  • Work with Marketing leadership to develop a marketing event strategy to meet objectives based on lead generation and customer advocacy and the overall 
  • Lead LiveIntent’s virtual events and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (prep meetings, talking points, audience data, etc.), maintain pre- and post event communication, and track event attendance
  • Develop content for campaigns that will drive engagement with prospects and customers 
  • Coordinate and manage all event inventory including booth displays and signs, demo displays, event presentations, sales and marketing collateral, swag, etc.
  • Oversee, manage, and wrap-up event budgets with internal teams and vendors
  • Own the global events calendar and events page on the LiveIntent website to ensure long-term planning for an effective events program, and all pre and post event content is created and posted on the LiveIntent blog



  • A minimum of 3 years of B2B event management experience planning large scale customer centric events, in a high-tech, fast-paced environment
  • Experience organizing and coordinating multiple events simultaneously, both in-person and virtually 
  • Exceptional written and verbal communication skills with a demonstrated ability to craft narratives and compelling messaging
  • Excellent vendor management, project management, and contract negotiation skills
  • Ability to handle high-stress situations calmly and professionally
  • Impeccable relationship-building and customer service skills 
  • Proficient in Salesforce, Marketo, and/or event applications & event registration systems


We support employee health and wellness by providing:

  • Comprehensive medical, dental and vision coverage  
  • Access to COVID-19 Tele-doc Testing in addition to mental health services provided through Alma
  • Family-friendly environment to promote a healthy work/life balance 
  • Weekly & Quarterly employee engagement activities (trivia nights, interactive Slack channels, spirit weeks, and educational film discussions to name a few)
  • Work from home stipend to support remote working arrangements through 2021
  • Virtual yoga and meditation
  • Cell phone reimbursement up to $50 per month
  • Summer Fridays
  • Paid Maternity and Paternity leave


We support diversity and growth within the company with programs and initiatives such as:

  • Bi-annual performance and compensation review process
  • Employee Resource Groups such BID with Intent (Belonging, Inclusion, & Diversity), BlackIntent, Parents of LiveIntent, PrideIntent, Neurodiversity, & Women with Intent
  • Book Club focused on reading and discussing career development-focused content
  • Lunch and Learns with diverse speakers
  • Access to professional development courses through LinkedIn Learning and Coursera


About LiveIntent:

LiveIntent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with over 250 MM verified people every month across all types of media. With the anonymized email address at the center of its industry-leading identity graph, LiveIntent provides brands with solutions that help them monetize, acquire, and retain real people, even where cookies don’t work. LiveIntent enriches a brands’ data, making it possible for them to deepen their understanding of their audiences, and more effectively market to people wherever they are present and paying attention. LiveIntent is home to over 180 people worldwide with offices in New York, Chicago, Berlin, and Copenhagen.


Instilling diversity, a sense of belonging, and empowerment into LiveIntent’s culture, core values, and vision is core to our success. We gladly support several employee resource groups such as BID with Intent, BlackIntent, Parents of LiveIntent, PrideIntent, Neurodiversity, & Women with Intent which provide individuals at the organization the chance to voice their opinions and feel heard in a space that is safe and welcoming.


LiveIntent is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.