Lead Content Strategist & UX Copywriter


Oakland, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/22/2021
  • Website: roofstock.com
  • Company Address: 1625 Clay Street 5th Floor, Oakland, CA, 94612

About Roofstock

The #1 marketplace fir single-family rental homes.

Job Description

Roofstock is the leading marketplace for investing in single-family rental homes. Our mission is to make real estate investing radically accessible, cost effective and simple. We want to use technology to transform the way real estate is bought and sold and make real estate investing as simple as investing in stocks. Simply put, we are passionate about helping our customers build wealth through real estate. 
Roofstock has been recognized as a great workplace Great Place to Work® and have been recently named to the Forbes Fintech 50 and the Red Herring 100 lists of most innovative companies. Roofstock has raised over $135M to date, is based in Oakland, CA and Dallas,TX with approximately 180 people and is growing rapidly. Check out our reviews and see why our employees love working here! 
We've built an amazing culture where everyone has a voice. We're nice. We get things done. We have fun. We believe in work-life balance (yes, you can really take a vacation). And our values are pretty B.A.D.A.S.S. 
Be customer obsessed. 
Act like an owner, because you are one. 
Don't be afraid to break things in the pursuit of better. 
All of us are empowered to do the right thing. 
Stay curious and create what's next. Fast. 
Seriously. No jerks.
Roofstock is looking for a Lead Content Strategist & UX Copywriter who will own all product and marketing copy across Roofstock’s family of products. You will write clear and engaging copy for all of our products, websites, landing pages, emails, sales collateral and more.  Our ideal candidate is an exceptional writer, with a remarkable skill for product positioning and ability to make the complex seem simple.
This role represents a fantastic opportunity to join a hyper-growth company and make a significant impact.

What You Will Do

    • Lead, define and execute copywriting across all product flows and across the entire customer funnel
    • Write clear and compelling copy to describe Roofstock’s products and services tailored to the appropriate target customer segments
    • Champion, define, and guide Roofstock's brand voice in line with overall brand strategy
    • Audit end-to-end customer flows for style and tone as well as clarity and simplicity and proactively make updates
    • Propose A/B tests for messaging
    • Work closely with the user research team to identify the key points of frustration or confusion for users and propose solutions
    • Work cross-functionally with designers, ops, legal and product teams to ensure appropriate review and approvals for all copy, orchestrating every detail
    • Support and execute copywriting on all marketing and sales enablement collateral (emails, landing pages, sales decks, etc)
    • Conduct competitive research to identify our strong and weak points
    • Apply SEO principles where necessary to maximize reach to our target audience

What You Bring With You

    • Bachelor's degree in business, marketing, journalism, communications, or a related field
    • 5-7 years’ experience as copywriter for successful consumer products or services
    • A natural curiosity to measure, test, learn and iterate to get the best results possible
    • Excellent time management and project management skills, with the ability to manage the priorities of multiple stakeholders and quickly execute high quality work
    • Experience working with and managing writers, PR, and experiential agencies
    • A strong focus on results in the form of product conversion rates, engagement, sales
    • An understanding of search engine optimization and customer lifecycle marketing is a plus
What We Offer:
- Competitive compensation
- Medical, Vision and Dental for you (95%) and your dependents (65%).
- 401k
- Unlimited vacation and sick days
- Supplemental bonus to support "work from home" office needs
- Equity incentives to give you a stake in the Company’s future
- As a remote team we are an upbeat and collaborative work culture
- Virtual company-sponsored outings
Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.