Brand Manager

Scripbox

Bangalore, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/10/2021
  • Website: scripbox.com
  • Company Address: 3rd floor, Indiqube @ The Leela Galleria , 23 Old Airport Road, Bangalore, Karnataka IN

About Scripbox

India's Trusted Online Investment Service. Simplifying investing for everyone. No Jargon. No Bias. No Fees.

Job Description

Scripbox is India’s largest and best established, digital wealth management service that helps its customers create wealth for their long-and-short-term goals.

Founded in 2012, Scripbox is a pioneer in the digital financial services category and is recognised for creating simple and elegant user experiences in a complex domain. We do this by simplifying complex investing concepts and automating best practices, so our customers can grow their wealth without worry. We achieve this by combining cutting-edge technology, data-driven algorithms, awesome UX and friendly customer support.

 

We are looking for a Brand Manager who would be responsible for the design and delivery of customer communication across all touchpoints.

 

Individual contribution 40%

Drive brand narratives across offline and online platforms for building awareness, preference and trust.

  • Assist in developing an annual brand calendar, manage budgets and track expenditures.
  • Ensure adherence of brand guidelines across all touchpoints.
  • Design, and track brand health parameters through research.
  • Design mechanisms to gain and disseminate consumer insights to relevant Stakeholders.
  • Map competition on product offerings/features and marketing campaigns to publish the actionable insights regularly.

 

Project Manager 60%

  • Plan and execute all the thematic and topical brand campaigns.
  • Plan marketing requirements with segment/product teams and coordinate with internal creative teams and/or external agencies for timely execution.
  • Work with media partners to promote and optimise brand content across traditional and digital media.
  • Be the point of contact for all external parties in the domain - agencies, vendors, media etc.
  • Lead brand collaboration and partnership opportunities.

 

The ideal candidate will have:

  1. Experience, Skills, and Attributes
  • 5 to 6 yrs of brand management experience preferably with digital-first companies
  • Operational experience in campaign management across online and offline media
  • Understanding of the marketing mix and brand frameworks
  • Ability to draw out consumer insights and convert them into actionable communication strategy
  • Strong written and verbal communication skills
  • Creative thinking
  • Project and stakeholder management
  • Problem-solving mindset with analytical skills
  1. Academic qualifications
  • MBA or equivalent
  • Field of study: Marketing, Mass communication

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.