Job Description
About the role :
Monitor trends, activities of main competitors in social media.
What you need :-
4+ years of professional experience in managing and growing social media presence for the brand.- Strong understanding of user-generated content management, content marketing and reputation management.- Ability to deliver creative content (text, image and video).- Solid knowledge of SEO, keyword research and Google Analytics.- A great mix of creative and analytical thinking.- Knowledge of social media analytics software.- Ability to work independently and in a team environment.- Exceptional time management skills.- The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity and the challenge of quickly evolving goals.
- Responsible for the successful management of digital strategy for Cars24 brand.
- Developing and implementing strategies for company's social media sites focusing on Facebook, Twitter, Instagram, LinkedIn, et al.
- Knowing what type of content works best on what platform, optimizing content accordingly.
- Create engaging and professional visuals/ content optimized for platform used and intended audience.
- Blogging, creating social media profiles, managing regular posts.
- Gain followers, and create a positive image for the company.
- Stay abreast with upcoming social media trends and tools- includes attending networking and educational events, reading blogs, and listening to podcasts.
- Analyze and report social media actions and campaigns on a monthly basis for successes and new opportunities.
- Compile reports for management reflecting results on regular basis.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Perform research on current benchmark trends and audience preferences.
- Develop benchmark metrics to measure the results of social media programs.
