Senior Paid Search Analyst

Lyst

London, GB
  • Job Type: Full-Time
  • Function: Sales
  • Post Date: 02/15/2021
  • Website: lyst.com
  • Company Address: Floor 7, The Minster Building, 21 Mincing Lane, London, UK, EC3R 7AG

About Lyst

Lyst is a fashion search platform, used by 104 million shoppers each year to find the items they love and decide what to buy. More than 6 million products from over 12,000 brands and stores including Burberry, Fendi, Gucci, Prada and Saint Laurent can be accessed through our single search bar and app, offering shoppers convenience and unparalleled choice.

Job Description

Description

Lyst is on a mission to create the leading platform every fashion shopper uses to decide what to buy. Our search and discovery platform connects over 100 million shoppers globally with the world’s leading fashion designers and stores, providing a simple and engaging experience, whatever their fashion shopping mission.

At Lyst we work in small self-managing, autonomous teams with end-to-end responsibility for a specific customer-focused mission. This structure brings together employees from all the disciplines that are needed to deliver the Squad’s goals. We reward these Squads for the impact they make and value the innovative approaches that autonomy and alignment can bring. We hire great people and get out of their way.

We are looking for a Senior Paid Search Analyst to join the Paid Squad within the Demand Tribe. Reporting to the Performance Marketing Lead, you will play a key role in the development of our core english markets (lyst.com / lyst.co.uk).

You will have exceptional knowledge of our core channels: Search, Shopping Ads, Display, Affiliates and understand how to leverage their potential through the implementation of advanced solutions. You will continuously look for new opportunities, ruthlessly prioritise and design/launch tests across existing and new channels.

Using your strong technical background you will work directly with the paid marketing engineering team to build solutions to automate and manage at large scale our advertising campaigns through APIs. You’ll also be expected to be familiar with “multi touch attribution”, “bidding models”, “lifetime value” concepts, and comfortable analysing large data sets.

Requirements

  • 4 years + experience in a similar role as a Paid Search Analyst
  • Expert in Google Adwords and Bing’s ads products (with a track record of managing significant scale)
  • Experience leveraging the API to manage campaigns at scale (ideally across multiple languages)
  • Comfortable working with engineering team to develop advertising solution
  • Experience defining and executing paid marketing strategy (while staying very connected to performance vs. plan, and course correcting as needed)
  • Highly analytical and very comfortable with processing raw data
  • Creative - constantly coming up with new, imaginative ideas to explore and test
  • Experience with dash-boarding tools such as Tableau, Looker or Google Analytics
  • Excellent attention to detail
  • Strong communication skills
  • Confident team player, comfortable approaching/working alongside other squads
  • Ability to work independently, balance priorities and take initiative

Benefits

  • You get 29 days’ time off throughout the year to take a well earned rest. There’s also the 8 public bank holidays too.
  • Private Healthcare by Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
  • Conferences and events. We’re big on learning, so all Lysters are allocated an individual training & development budget.
  • Support in completing your professional qualification, through time off for exams and funding towards your qualification
  • Discounted eye tests and glasses
  • Team meet-ups, social events, sports and exercise events
  • Cycle-to-work scheme
  • Childcare vouchers
  • Transport season ticket loans

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.