Marketing Analytics Manager

Reputation.com

Chicago, IL, US
  • Job Type: Full-Time
  • Function: Business Intelligence
  • Post Date: 02/14/2021
  • Website: reputation.com
  • Company Address: 1400A Seaport Blvd., Suite 401, Redwood City, CA, 94063

About Reputation.com

Reputation.com delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reputation, and optimize the customer experience.

Job Description

About Reputation.com:

Reputation.com is the undisputed leader in reputation experience management and consistently delivers innovative, customer-driven solutions to household brands such as Nissan, Public Storage, US Bank, GM, Ford, and Kaiser Permanente. Our SaaS-based platform and patented Reputation Score helps marketers, operations and customer experience professionals improve their reputation by managing tens of millions of reviews and interactions across hundreds of thousands of customer touchpoints.

We now live in a feedback economy, where the customer's voice is paramount, and every online review could make or break a business. Reputation.com is hyper-focused on unlocking the power of customer feedback to improve business reputation and drive growth. We innovate with a purpose and are obsessed with big data - it's at the core of everything we do.

Our focus on people extends beyond our customers to our employees, who are our most valuable asset. We are a gritty and passionate bunch - best defined by the belief that diversity is a business essential, promises matter, and philanthropy is the foundation for a built to last organization. We cultivate a culture where being a straight shooter is celebrated, and personal hustle is vital to our collective success. There is no prize for second place!

Speaking of employee hustle - the company was recently named to the 2020 Inc. 5000 list, Inc. magazine's annual ranking of America's fastest-growing private companies, for the second year in a row. We were also ranked No. 1 in Enterprise Online Reputation Management in G2’s Summer 2020 report.

Reputation.com has over 250 integration partners and has forged strategic alliances with marquee-name brands, including Google, Facebook, JD Power, Amazon.com, and Web.com. Altogether, these partnerships amplify Reputation.com's credibility in the industry and provide new opportunities for innovation.

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Warren Buffett

Why Work at Reputation.com?

  • We are an innovation engine with 31 technology patents, ranked in the top three of all competitors.
  • Our customer-centric focus has led to a nearly 200% revenue growth from 2016 to 2019.
  • The platform is used by three of the top five automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
  • We've raised over $117 million in funding from the same A-list venture capital firms that backed Google, Microsoft, and Intuit.
  • Our executive management team is diverse and committed to building a performance-based culture where excellence is rewarded and careers are developed.
  • Who thrives at Reputation.com? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

Job Summary:

Reputation currently has an opportunity for a Marketing Analytics Manager, reporting to the Director of Marketing Operations. Reputation is in the middle of a multi-year trajectory of double-digit year-over-year growth, and continuing this compounded growth and driving customer engagement will be critical to Reputation’s strategic success in the industry. Specifically, this role’s core responsibilities will focus on partnering directly with the major functions of the business to drive analytics for customer acquisition, engagement and conversion across all marketing channels. The role will serve as the primary business planning and analysis for marketing with a focused effort to facilitate and drive growth and engagement for the business.

An ideal candidate will have a background driving value through the analysis of a combination of marketing, sales, and finance functions as well as expertise/understanding grounded in long-term strategic business planning and the ability to influence executives and representatives from across the organization to achieve results in a disciplined manner. Specifically, the candidate should have familiarity or expertise in customer acquisition strategy, funnel optimization, and digital marketing strategy/optimization across all channels. General responsibilities include campaign support, business modeling, forecasting, analysis, and performance management of Reputation's marketing-focused efforts.

Responsibilities:

  • The role will partner with marketing, sales operations, data science, IT, and vendors to deliver measurement, models, and analyses to discover insights and inform strategy and recommendations to our marketing efforts.
  • Partner Closely with GTM Marketing Strategy and Operations leaders Sales to drive analytics, provide insights into the marketing programs performance, quantify the impact of strategic initiatives, and drive new strategies, ideas, and growth.
  • Architect, implement, and maintain the marketing data framework, reporting systems, data automation systems, for data across numerous customer touch points, developing capabilities tied to attribution models, audience segmentation, journey maps, and performance monitoring.
  • Develop KPIs to drive high-level oversight of business initiatives and company health, and develop regular insights from the data to enable performance management and facilitate accountability.
  • Lead high-level analysis for the global marketing organization in the area of traffic/audience forecasting, growth and engagement, and strategies and tactics to drive marketing optimization.
  • Key areas of focus will include business line strategy, customer acquisition and engagement, marketing channel(s) ROI and optimization, customer ROI and value analyses, etc.
  • Additional duties as assigned.

Qualifications:

  • Minimum 3-5 years of experience in B2B marketing and marketing analytics or operations
  • Strong analytical skills and data-driven thinking; up to date with the latest trends and best practices in online & offline marketing and measurement
  • Extensive hands-on experience of working with BI/visualization tools (e.g., Tableau, Domo, Einstein); SQL and Excel is required
  • Ability to interact and communicate with individuals in various functional areas and various levels of management, including C-level, executives to deliver insights and observations on customers and marketing effectiveness.
  • Must have strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business world and impact to ROI.
  • Ability to remain flexible and thrive in a fast-paced environment.

More on Reputation.com:

The majority of consumers — 90% — say online reviews influence their purchasing decisions. Yet marketing departments are at the mercy of third-party algorithms they don't control, and no amount of marketing spend can offset the negative impact of a weak online reputation.

Our Reputation Score, much like the consumer FICO score, is an indispensable index for every business, and the accurate measure of how a company can get found, get chosen, and get better. Global companies across industries such as Healthcare, Automotive, Retail Services, Property Management, Financial Services, Storage, and more use our platform to:

  • Monitor, request and respond to online reviews
  • Improve star ratings and search result rankings
  • Audit and maintain business listings and location directories across the web
  • Manage social media engagement and advertising
  • Make operational changes to improve customer experience
  • Maximize customer retention and revenue

Reputation.com is a World Economic Forum Global Growth Company funded by top-tier venture capital firms such as Kleiner Perkins, Bessemer Venture Partners, Ascension Ventures, August Capital, Heritage Group, and Icon Ventures.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants only - Recruiting agencies do not contact.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.