Job Description
SparkCognition is an AI leader that offers business-critical solutions for customers in energy, oil and gas, manufacturing, finance, aerospace, defense, and security. A highly awarded company recognized for cutting-edge technology, SparkCognition develops AI-powered, cyber-physical software for the safety, security, reliability, and optimization of IT, OT, and the Industrial IoT.
We are looking for an experienced, driven and creative Director, Product Marketing professional to join a growing team that operates in a collaborative, fast-paced work environment. Candidates must have the ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines. And because we’re metrics driven, we’re also looking for someone with a strong analytical acumen who is willing to track projects from start to finish. Our ideal candidate thrives in a fast-paced environment and is able to prioritize based on business goals.
As a Director, Product Marketing: AI Technologies, you’ll be instrumental in the Go-To-Market strategy and execution for our core Automated Machine Learning (AutoML) and Natural Language Processing (NLP) technologies. You will execute on a variety of elements, including messaging, sales enablement, and deal acceleration. This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our SparkCognition Darwin and DeepNLP products. Operating in a highly cross-functional environment, this role has an ability to make an immediate, large impact on a big part of the business. Put your ideas into action and see results!
Responsibilities
Owns and develops customer personas, product positioning, messaging, and proof points for SparkCognition's suite of core AI technologies
Coordinates content development and strategy including writing white papers, industry articles, updating collateral, creating demos, etc.
Consults with demand generation team on campaigns, tactics, messages used to generate new leads and analyzes activity & sales metrics
Coordinates go-to-market strategy and activities for direct and indirect channels
Evangelizes products to customers through demos and trade shows
Investigates emerging market trends & opportunities and delivers guidance to the organization
Collects customer anecdotes and feedback to inform messaging, tactics, product roadmap
Establishes relationships with industry analysts and generates influence
Performs competitive research to develop and update intelligence on similar products in market space
Delivers product enablement training to global sales, SDR, and marketing teams
Supports sales teams with strategy and information used to qualify and advance opportunities
Qualifications
Must have 7+ years of product marketing experience for SaaS products
Must have understanding of data science, advanced analytics, and related fields
Exhibits excellent communication and presentation skills with experience presenting to all levels of an organization
Able to clearly identify and articulate product value and differentiation
Must be able to work in a dynamic, fast-paced environment as a team player with stakeholders in product, sales, demand gen marketing, corporate communications, video production, design, and customer success
Background or experience with oil and gas, financial services, manufacturing, telecommunications, or aviation specific industry concepts is a plus
30% travel required
SparkCognition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]
