Director, Product Marketing


Austin, TX, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/12/2021
  • Website:
  • Company Address: 4030 W. Braker Lane Building 5, Suite 500, Austin, TX 78759

About SparkCognition

SparkCognition is an advanced market leading platform that provides artificial intelligence (AI) systems to enable customers to weave AI into the fabric of their organizations.

Job Description

SparkCognition is an AI leader that offers business-critical solutions for customers in energy, oil and gas, manufacturing, finance, aerospace, defense, and security. A highly awarded company recognized for cutting-edge technology, SparkCognition develops AI-powered, cyber-physical software for the safety, security, reliability, and optimization of IT, OT, and the Industrial IoT.

We are looking for an experienced, driven and creative Director, Product Marketing professional to join a growing team that operates in a collaborative, fast-paced work environment. Candidates must have the ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines. And because we’re metrics driven, we’re also looking for someone with a strong analytical acumen who is willing to track projects from start to finish. Our ideal candidate thrives in a fast-paced environment and is able to prioritize based on business goals.

As a Director, Product Marketing: AI Technologies, you’ll be instrumental in the Go-To-Market strategy and execution for our core Automated Machine Learning (AutoML) and Natural Language Processing (NLP) technologies. You will execute on a variety of elements, including messaging, sales enablement, and deal acceleration. This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our SparkCognition Darwin and DeepNLP products. Operating in a highly cross-functional environment, this role has an ability to make an immediate, large impact on a big part of the business. Put your ideas into action and see results!


    Owns and develops customer personas, product positioning, messaging, and proof points for SparkCognition's suite of core AI technologies
    Coordinates content development and strategy including writing white papers, industry articles, updating collateral, creating demos, etc.
    Consults with demand generation team on campaigns, tactics, messages used to generate new leads and analyzes activity & sales metrics
    Coordinates go-to-market strategy and activities for direct and indirect channels
    Evangelizes products to customers through demos and trade shows
    Investigates emerging market trends & opportunities and delivers guidance to the organization
    Collects customer anecdotes and feedback to inform messaging, tactics, product roadmap
    Establishes relationships with industry analysts and generates influence
    Performs competitive research to develop and update intelligence on similar products in market space
    Delivers product enablement training to global sales, SDR, and marketing teams
    Supports sales teams with strategy and information used to qualify and advance opportunities


    Must have 7+ years of product marketing experience for SaaS products
    Must have understanding of data science, advanced analytics, and related fields
    Exhibits excellent communication and presentation skills with experience presenting to all levels of an organization
    Able to clearly identify and articulate product value and differentiation
    Must be able to work in a dynamic, fast-paced environment as a team player with stakeholders in product, sales, demand gen marketing, corporate communications, video production, design, and customer success
    Background or experience with oil and gas, financial services, manufacturing, telecommunications, or aviation specific industry concepts is a plus
    30% travel required

SparkCognition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.