Director of Marketing

H1

Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/10/2021
  • Website: h1insights.com
  • Company Address: , New York, New York

About H1

We see valuable breakthroughs, new connections, and great collaborations happening on our platform for the healthcare industry each day. We want to extend free access to HCPs in need of medical supplies during the current pandemic to help bring medical providers together to source medical supplies, share medical information, and understand the newest research.

Job Description

At H1 we create a healthier future by delivering a platform that connects stakeholders across the healthcare ecosystem for greater collaboration and discovery.

The Marketing team at H1 plays a crucial role in creating that future.  Our team is 100% focused on the customer and aligning their needs to our solutions.  We believe in the value and benefits we can bring to our client’s businesses and ultimately to the patient. We are storytellers who strive to ensure our platform and messaging reaches appropriate buyers and influencers in life sciences.

H1 is growing quickly, and our need to understand our customers' challenges and provide value-added messaging and solutions needs to grow along with it. And so does the Marketing team!

The Role

Our Head of Marketing & Communication will lead all our marketing activities from social media, digital campaigns, product marketing, content creation, and creative projects. Responsibilities include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. You will be responsible for crafting the product marketing strategy, building dynamic content for go-to-market activities, and running multichannel campaigns to grow the business.

You

are looking for a creative, collaborative, analytical marketer to join our fast-growing team. You should be comfortable in a vibrant start-up environment, ready to take on multiple responsibilities, and adept at setting and pursuing ambitious goals. As a result, you are not afraid to roll up your sleeves, get your hands dirty and have a no-task-is-too-small attitude. You are metrics-driven and results-oriented and are someone who rationalizes your decisions based on data.

What You’ll Do at H1

Amplify the H1 brand through PR, social media, and customer evangelism
Evolve and develop global brand guidelines
Work closely with our executive team in developing their communications programs and platforms.
Create and refine individual and group buyer personas for our prospective customers.
Identify segments of the market, based on data, to develop and deploy awareness campaigns.
Identify appropriate channels/programs that track the customer journey cycle and help manage automation.
Partner with Sales leadership to develop and execute on-demand generation campaigns and channels.
Use data to create lead scoring from our activities, optimize marketing mix and messaging.
Gain, maintain and proliferate an intimate knowledge of our buyers and their most pressing challenges, through market analysis, research and direct buyer/influencer interaction.
Optimize SEO, SEM, and content strategy for our website, blog, forum, bots, and webinars to drive additional lead generation activities through online channels.
Organize events with a focus on lead generation.
Run integrated campaigns including but not limited to events, webinars, direct mail, email marketing, digital ads, and outbound prospecting.
Evaluate, make recommendations, and implement various tools for our marketing technology stack.
Develop systems to measure the success of penetrating our target accounts, build and manage dashboards/leverage marketing tech stack to make strategic recommendations to the team.

Requirements

10+ years in marketing, ideally with significant experience in B2B SaaS technology and/or life sciences.
Experience at early-stage companies or setting up marketing operations and know what it takes to build the marketing strategy and tactics from the ground up.
Stellar communication skills in writing, speaking, and presenting.
Strong collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization.
Leadership skills, with a passion for talent development and leading in a rapidly changing environment.
Strong energy and passion for creating a unique and customer-centric brand experience.

Benefits and Perks

Health Insurance (Medical and Dental)
Unlimited Vacation/Paid Time Off
Flexible Work Hours
Computer Setup
Commuter Benefits  
Stock Options

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.