Product Content Strategist


New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/02/2021
  • Website:
  • Company Address: 2405 Main Street, Bridgehampton, NY 11932, US

About Compass

Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. We deliver an incomparable experience to both agents and their clients all in service of the Compass mission: to help everyone find their place in the world.

Job Description

Compass is streamlining the home buying and selling experience by building the single software platform for all real estate activities. Founded in 2012, Compass combines the best technology and personalized service to power all real estate activities in 100+ U.S. cities, all in service of our mission to help everyone find their place in the world.

At Compass, we have more than 17,000 of the country’s top real estate agents that work with their clients to help them buy, sell, and rent homes. Compass is a Series G venture-backed company that raised over $1.5 billion in venture funds with more than 2,500 employees.

As a Product Marketing Content Strategist, you will be responsible for crafting creative solutions that drive adoption across the Compass platform. You’ll have a deep understanding of various user journeys, how to best communicate to a particular audience, how to use data to inform creative decisions, and how to develop strategic content that engages users. This is a unique opportunity where you will take part in developing Compass’ technology story and sharing it with the world.


  • Implement industry audits and research studies to inform strategic thinking
  • Strategize website/app architecture and the UX/UI of product web and mobile app pages, in particular how we provide the right support and communication information to our customers at the right time and in the right format
  • Develop project briefs for the creative team that outlines timelines, deliverables, research, and creative considerations.
  • Write compelling copy for product promotion across a variety of channels and outputs
  • Work with designers and creative directors to visualize concepts that are on brand 
  • Run feedback sessions, interviews, and tests with agents to inform strategy and creative
  • Analyze performance data and work cross functionally to understand measurable impact of strategy and design decisions
  • Partner with product, marketing, and design leads throughout the product lifecycle to help craft in-product UX copy and style/voice
  • Support overall product messaging and positioning efforts that promotes the Compass’ family of products to all stakeholders, including new/existing agents, clients, investors, public media, and partners
  • Plan and oversee promotional campaigns that strategically drive adoption of our products

Required Skills/Experience:

  • 5+ years of experience in marketing or content development
  • Experience marketing in the real estate, tech, or startup space is preferred, but not required
  • Ability to ideate around as well as execute a range of marketing assets (including print, web, direct mail, and social media)
  • Exceptional writer and editor with experience writing for both B2B and B2C audiences
  • Enthusiasm surrounding meeting deadlines and juggling multiple projects
  • Deft collaborator who is able to seamlessly work across departments
  • Big picture thinker who is able to distill complex goals into actionable plans 

At Compass, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone’s place.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.