Head of Brand

Deliveroo

Dubai, AE
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/17/2021
  • Website: deliveroo.co.uk
  • Company Address: The River Building - Level 1 Cannon Bridge House, 1 Cousin Lane, London, , London, England, WC1E 7HJ

About Deliveroo

Deliveroo is on a mission to transform the way the world thinks about food delivery. It’s not a chicken chow mein and a night on the sofa anymore, it’s your favourite local restaurant, it’s a dinner party, a date.

Job Description

Why Deliveroo? 

At Deliveroo, we are transforming the way people think about food. When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us - a story we would love you to help us shape We want to be the definitive food company - the app you go to any time you have a hunger pang. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it. 6 years in - we now operate in 13 markets, with over 60,000 riders who deliver orders from 80,000 restaurants in over 500 towns and cities worldwide. 

The Head of Brand will contribute to building Deliveroo’s brand awareness and value.  This newly formed role will work closely with our external agencies & internal creative studio to deliver best in class media strategy and campaigns that deliver against our goals.  Acting as the brand guardian, the Head of Brand will leverage consumer insights and research to deliver value to our customers and restaurants through communication of our clear brand proposition.

The focus will be on leading creative brand campaigns, working with the central team, creative agencies and media partners and in partnership with marketing, PR and communications, to deliver a consistent brand across all touch points.


Responsibilities

Responsible for delivering media strategy & campaigns that deliver against Deliveroo’s top of mind awareness & consideration goals - to make us the most known and relevant food delivery service in the UAE

Media & Mass Comms Expert - work with our external media agency to plan, deliver & execute our national media strategy. Identify the most relevant channels and media mix to drive growth, working with the rest of the UAE team to identify the need to tailor locally and leverage restaurants across the country.  Leverage consumer insights and understanding to deliver better behavioural targeting, improved campaign effectiveness and content/channel mix.

Strategic partnerships - develop, and identify new media partnership opportunities that dial into our clear marketing objectives, increasing new customer acquisition whilst also increasing frequency and brand awareness to large targeted audiences through our partners.

Campaign development - work with our external agency partner and internal teams to lead and develop brand campaigns across performance marketing, paid, owned & earned channels. Ensure all mass comms and brand campaigns deliver against our briefs, with clear objectives & key messages to move us to become the better mainstream choice.

Cross-functional collaboration - work with teams across the business including marketing, PR, influencers & brand social to develop the optimum content strategies & plans to drive relevance with our consumers.  Working closely with the Director of Growth, Head of Marketing and relevant counterparts in commercial to develop specific brand plans for key restaurants and convenience.  Drive test & learn approach to better understand the impact of our activity and implement improvements.

Measurement & effectiveness - work with the BI team and other relevant stakeholders to drive our test & learn approach to better understand the impact of our activity and drive improvements.  Provide regular reporting on effectiveness of campaigns working with central research and insights teams.


Requirements

  • 7+ years experience marketing or agency experience running successful insight led brand campaigns, with proven ability to manage large-scale media budgets
  • Written and Spoken Arabic (Classic/Gulf Arabic) a plus 
  • Knowledge and experience working within the UAE marketing to consumers and working with business partners, mandatory
  • Detail oriented executor. You're skilled at planning, organising, prioritising and executing simultaneous projects and activities at once. You can prioritise high impact activities and keep complicated projects moving forward.
  • A self-starter attitude that’s comfortable with constant change and enjoys working in a fast-paced environment.
  • Proven track record in making things happen - delivering results quickly and efficiently.
  • A creative problem solver who can think things through analytically.
  • A proactive, can-do attitude, full of great ideas and able to get stuff done autonomously.
  • Great communication skills with a passion for building strong relationships, with proven experience to manage agencies & in-house teams

Life at Deliveroo

We are a small team, with a very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them. There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous. 

 

Benefits and Diversity 

At Deliveroo we know that people are the heart of the business and we prioritize their welfare. We offer a range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away, and relocation. In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success. We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgment when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing start-up’s around

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.