Senior Marketing Copywriter


New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/21/2021
  • Website:
  • Company Address: 320 W. 37th Street, New York, NY 10018, US

About AbleTo

AbleTo is a technology-enabled provider of behavioral health care, with licensed practitioners in all fifty states.

Job Description

AbleTo is the leading provider of high quality, technology-enabled behavioral health care. AbleTo believes that everyone deserves access to high-quality care, and offers a suite of technology-enabled services to empower people to lead better lives through better mental health. A proprietary platform connects individuals with AbleTo highly trained licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. Members also have access to mental health coaches, and digital support programs. Clinical best practices are leveraged across all services to ensure individuals are getting the care they need. Our outcomes-focused care is proven to improve depression and anxiety by over 50% on average, as demonstrated in several peer-reviewed studies. For patients with high-cost medical conditions, our clinically-tailored treatment is proven to reduce medical costs with care that empowers the patient to address their health needs. AbleTo partners with payers to make high-quality care accessible, affordable and convenient for millions of people to get the treatment they need.

Role Overview

You’re a seasoned copywriter who’s passionate about using conceptual thinking and compelling storytelling to speak to millions of people suffering from anxiety or depression and connecting them with our products that can help. You set the creative bar high and are comfortable in not only taking direction but visualizing and developing content solutions to business and creative challenges. As a stickler for details, you understand the importance of every word and can craft and fine-tune copy across all marketing materials, adhere to writing and voice and tone standards, and uncover new insights to inform future projects. 


Primary Responsibilities:

  • Craft engaging original content for human-centered marketing campaigns that resonate with our audiences, including speaking to businesses, consumers, providers, and case managers.
  • Create content for a variety of channels including email, social media, digital ads, SMS, posters, brochures, presentation decks, and websites
  • Write and edit content to ensure brand consistency, including voice and tone related to products and/or clients, across all materials
  • Collaborate with Creative team to ensure visual concepts and copy are cohesive
  • Work directly with our Clinical Content team to ensure we are communicating clinically accurate information
  • Report directly to Lead UX Writer to prioritize and collaborate on projects

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Position Requirements:


  • 5+ years as a Writer
  • Nice to have: Experience in mental health or healthcare


  • Exceptional writing, copyediting, and proofreading skills across a variety of topics and channels
  • Ability to clearly communicate creative direction and concepts to others
  • Ability to manage multiple projects on deadline
  • Comfortable working collaboratively with a variety of colleagues and teams
  • A portfolio of previous work


Follow AbleTo on LinkedIn and Twitter!

AbleTo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. AbleTo is an E-Verify company.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.