Director of Demand Generation


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/04/2021
  • Website:
  • Company Address: 625 Market St., San Francisco, CA, 94107

About Fountain

Fountain (prev. OnboardIQ) is the hiring platform for hourly workers.

Job Description

Fountain is the high-volume hiring platform empowering the world’s leading brands to streamline and scale their recruiting function. Our mobile-first platform keeps candidates engaged and reduces drop-off via built-in automated scheduling, text and email reminders. Candidates can apply anytime, anywhere in minutes, right from their phone. It enables on-the-go hiring managers to move quality talent through the pipeline, reducing time to fill. Fountain provides local, regional, and company level analytics to make data-driven decisions. Our drag-and-drop workflow allows for quick changes to accommodate fluctuations in hiring needs. Fountain’s global customers hire over 1.2 million workers annually in 78 countries.
Founded in 2014, we are a young company backed by top investors, including Y Combinator, SoftTech VC, Crosslink, Origin Ventures, and many others. We have raised over $33 million in funding, and with over 55 employees, we are excited to grow our team and find others who are looking to make a dent!
Fountain is seeking a Director of Demand Generation to help accelerate the GTM strategy. Reporting directly to the VP of Marketing, this team member is responsible for driving Enterprise pipeline and ARR. As the Director of Demand Generation, you will lead a growing team of marketers focused on coordinating integrated programs and campaigns across sales and marketing that drive awareness and adoption of Fountain’s high-volume recruitment platform among target Enterprise accounts.
As a key member of the marketing team, you will develop and execute a demand generation strategy, including an ABM program, landing page optimization, A/B testing, drip campaigns, and ROI analysis to drive named account engagement and pipeline for the business.

What you'll be doing:

    • Develop and execute demand generation programs and initiatives that drive site traffic, conversions, pipeline and revenue against company OKRs
    • Take a data-driven approach to customize marketing assets and develop initiatives that align with the customer journey, sales-buying stages, and support account go-to-market plans
    • Ideate and execute campaigns to drive new leads and move leads through sales funnel for Enterprise 
    • Inform content marketing, working with stakeholders to creating materials to support account engagement, demand gen, and pipeline programs
    • Provide executive-level transparency of demand generation and marketing results on a weekly, monthly and quarterly basis
    • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
    • Develop and optimize marketing strategies across key inbound channels such as: SEO/SEM, digital/display advertising, email, events, webinars, content syndication, and direct mail
    • Lead a team of remote marketers to execute multi-channel campaigns that drive pipeline and revenue

What you should bring:

    • 5+ years professional B2B demand generation experience with a proven track record
    • Previous ABM experience in a B2B company, preferably tech/SaaS or HR software
    • 3+ years experience with Salesforce, HubSpot (or equivalent Marketing Automation system like Marketo or Pardot)
    • Previous experience with Salesforce and be able to create your own reports
    • Experience with Bizible or multi-touch attribution software a plus
    • Strong analytical skills and enthusiasm for data-driven marketing
    • Previous experience building and leading a remote team
    • Strong interpersonal skills
    • Excellent written communication and presentation skills
    • Self-motivated, organized, and a strategic thinker
    • Bachelor degree or equivalent work experience
Amazing Perks & Benefits we provide for our employees include (but are not limited to):
Flexible PTO & Work Hours
"Work from Anywhere" Policy
Comprehensive medical, dental, and vision coverage
HSA & FSA (Medical and Dependent Care)
Life Insurance & STD/LTD
10 Weeks Paid Parental Leave for Birth/Adoption
Wellness/Gym Reimbursement
Phone Stipend
Remote IT/Home Office Stipend
Learning and Development Reimbursements
Fun, interactive and inclusive team-building events, off-sites, and happy hours
401K Plan
Even if you do not meet all the requirements above, we still encourage you to apply for this position. While we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points. What do you have to lose? 
We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, socioeconomic status, disability, and veteran status.
*Fountain is proud to be an Equal Opportunity Employer—M/F/D/V*

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.