Product Marketing


Berkeley, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/26/2021
  • Website:
  • Company Address: , Berkeley, CA , 94710

About Covariant

Covariant is building universal AI that allows robots to see, reason and act on the world around

Job Description

Our mission is to build the Covariant Brain, a universal AI to give robots the ability to see, reason and act on the world around them. Bringing AI from research in the lab to the infinite variability and constant change of our customer’s real-world operations requires new ideas, approaches and techniques.
Success in the real world requires a team that represents that world: diversity of backgrounds, points of view, and experiences. Our common denominator: ambitious expectations, love of learning, empathy for those around us, and a team-first mindset. Read more about our culture at .
Covariant is building a world class Marketing team to design and shape the future of a nascent category - AI Robotics - and solidify our place as the market leader. We are looking for a passionate and experienced product marketing leader with a track record of creating new categories and successfully positioning and marketing enterprise SaaS or AI-centric products.
Come join us in shaping how AI will function in the physical world while making a positive, fundamental and global impact for years to come.
This will be a role heavily focused on developing category, company and product positioning, and leveraging that into strategic narratives, content assets, thought leadership articles, and sales tools. 
We’re looking for energetic, effective communicators that can create simple and inspiring stories out of complex, technical concepts.
In this role, you'll work with AI, deep learning and robotics experts and must partner with a variety of functions across the organization. There’s very little hierarchy. We want candidates who are unafraid to voice their ideas, listen to differing ones, and put the best ones to work. You should be excited by the idea of taking initiative and risks that will result in both accomplishments and failures. 
Covariant is a rapidly growing organization, we need people who can contribute to the strategic vision of the organization, execute against an evolving strategy, and tactically develop captivating assets, tools and content. 


      • Develop positioning and messaging that effectively differentiates Covariant’s products in the market, while also shaping the future of the overall AI Robotics category 
      • Help establish a clear definition of our target markets and buyer personas 
      • Create content that brings positioning and messaging strategies to life for a variety of personas 
      • Build and deliver assets, sales tools, product demos and training that enables our GTM team to succeed
      • Guide the product and engineering teams based on customer insight, market research, customer adoption, and market awareness 
      • Engage with and evangelize Covariant to customers, prospects, influencers, academics, press/media and analysts
      • Understand and develop strategies that navigate the evolving competitive landscape of AI robotics


    • Experience in product marketing or content strategy within an AI or enterprise software organization
    • Bachelor's degree or equivalent practical experience
    • Experience working calmly and efficiently in ambiguous environments
    • Intellectual curiosity, critical thinking and superior writing ability are a must
    • Self-starter. Able to iterate quickly, prioritize effectively and deliver results in a fast-paced environment
    • Expertise in translating technical content and product information into clear materials for non-technical audiences
    • Experience managing and creating the whole spectrum of sales and marketing tools/assets (thought leadership articles, websites, presentations, data sheets, white papers, case studies, demos, and training material)
NOTE: We are looking for people with real-world experience and a passion for AI, deep learning and robotics. The right person is the utmost priority. We will correlate the responsibilities/level to match. 
Health, dental, and vision coverage for you and your family
Unlimited time off Flexible work hours
Lunch and dinner each day
401(k) plan and match
At we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.