Product Marketing Manager


San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/13/2021
  • Website:
  • Company Address: 22 Battery Street 11th Floor, San Francisco, CA, 94111

About Lattice

Lattice is a people management platform that empowers leaders to build engaged, high-performing teams that inspire winning cultures. With Lattice, it’s easy to launch 360 performance review cycles and engagement surveys, keep track of OKR/goals, gather real-time feedback, and encourage manager 1-on-1 meetings.

Job Description

Lattice is on a mission to build cultures where employees and their companies thrive. In an age where innovation is happening all around us, there's commonality – people are driving these changes. We offer a solution that helps companies put employees first. Lattice is a people management tool that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, and goal setting in a way that allows companies to focus on employee development, growth, and engagement. Since launching in 2016 we have grown to over 2,000 customers globally, including brands like Slack, Reddit, Samsara, and Asana.

About the Role

We’re looking for a scrappy, strategic, and growth-focused product marketer to help us more deeply understand the Lattice customer and drive growth. Your work will be highly visible, cross-functional and broad in scope. Priorities include becoming the audience expert, defining pain points and messaging, building GTM launch plans and educational materials, enabling our sales team, and creating content that amplifies the Lattice story and differentiates us in our market. This is a critical product marketing role within a rapidly growing company, with the opportunity to define the function.

Core Responsibilities

  • Collaborate cross-functionally across the revenue organization (sales, marketing enablement, management) and the EPD organization. Participate in core team decision-making, surface research and customer insights, and define product positioning & messaging. 
  • Partner with demand generation and sales leadership to translate positioning and messaging into education and enablement materials
  • Launch game-changing products for people leaders and forward-thinking businesses. Lead marketing GTM and product-led growth activities. Provide guidance to the rest of the marketing team how we market your products and to whom. Track launch, GTM, and product results — iterate and optimize. 
  • Guide research efforts. Find opportunities for quantitative and qualitative market, competition, and customer research. Coordinate execution and turn analysis into impact. 


  • 3+ years of product marketing, product management, or similar experience, with a solid foundation in the fundamentals including user research, positioning/messaging, user education, and sales enablement.
  • Analytical and metrics-driven, comfortable digging into data and teasing out insights.
  • The ability to partner with and influence cross-functional teams 
  • Passion and ability to work well in a fast-paced, rapidly changing environment.
  • A bias for action and a growth mindset.
Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.