Demand Generation Programme Manager


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/12/2021
  • Website:
  • Company Address: 100 California Street Suite 900, San Francisco, CA, 94111

About OneLogin

OneLogin is the leader in Unified Access Management, Enabling Organizations to Access the World™. Businesses of all sizes use OneLogin to secure company data, while increasing IT administrator and end users efficiencies. Implementation of our identity management solutions can be achieved in hours not days, delivering a fully featured administrative and self-service portal. Our ability to handle on-premises and cloud/SaaS applications makes us the identity as a service vendor of choice for the hybrid enterprise. Two-factor authentication, mobile identity management for one-click access on smartphones and tablets, and real-time directory synchronization add an extra layer of protection.

Once logged in, instant access to popular apps such as Office 365, G Suite, AWS and Workday is a workforce’s dream, and with our extensive catalog of over 5,000 pre-integrated applications, you can be assured that your users will quickly gain secure one-click access to all the applications they need. And when employees depart, real-time offboarding instead of batch-processing protects corporate data. No matter where your users are or what device they are using, our identity and access management system is here to make users safe and productive - anytime, anywhere. As a pioneer in developing open standards for identity management, including SAML, OpenID Connect and SCIM, OneLogin's enterprise identity authentication system manages and secures millions of companies around the globe.

Job Description


About OneLogin

OneLogin is the number one value-leader in Identity and Access Management. Our Trusted Experience Platform™ provides everything you need to secure your workforce, customers, and partners at a price that works with your budget. Headquartered in San Francisco, OneLogin secures over 2,500 customers worldwide, including Airbus, Stitch Fix, and AAA. 

We are proud that Gartner has named us a Leader in the 2020 Magic Quadrant for Access Management. For more information, visit, Blog, Facebook, Twitter, or LinkedIn.

About the role

We are looking for a highly motivated Demand Generation Programme Manager to join our marketing organisation in the UK or Ireland. You will be a highly visible contributor who will manage the campaigns that generate and nurture sales leads. You’ll be joining an experienced, highly collaborative, fast-moving team that gets the job done. The ideal candidate is a creative, critical-thinker with an understanding and proven track record in email marketing, content marketing, digital advertising and multi-channel demand generation campaigns. As the Demand Generation Programs Manager, you will be executing world-class integrated campaigns to scale our marketing reach and partner with our sales team to drive pipeline and revenue.

  • Drive strategy, execution and optimisation of integrated campaigns to expand our marketing reach, drive pipeline for Sales and achieve company revenue goals
  • Manage campaign planning and determine targeting and messaging to drive net-new leads and nurture existing leads
  • Own the execution and measurement of campaigns and their contribution to sales and revenue goals
  • Manage campaign content and offers: identify existing content, assets and offers to leverage for country specific campaigns; drive localisation of existing content and conduct market research and needs analysis to generate ideas and submit requests into the content team to fill content gaps.
  • Manage activity calendar, write campaign emails, work with subject matter experts on webinars, and manage content distribution including ebooks, white papers, webinars, and blogs, aligned to campaign themes 
  • Partner closely with Sales to enable campaign follow-up and deliver new program playbooks; look for ways to improve GTM collaboration
  • Measurement: Create reports and dashboards for campaign performance against leads, opportunities and revenue targets; analyze results for ongoing campaign optimisation; socialize and share results and ongoing learning
  • Work with multiple stakeholders and agencies to ensure alignment on delivery and timely execution of deliverables

About you

  • 3-5 years experience in B2B marketing, ideally in tech marketing, IT/Security is a plus
  • Direct experience planning and executing demand generation campaigns, end-to-end, against measurable goals
  • Experience with integrated marketing, email marketing, webinars, content syndication, digital, website, and content marketing
  • Strong writing skills: be able to write strong subject lines and conversational email copy, landing page headlines and LinkedIn posts
  • Analytic skills: own your metrics, perform campaign analysis, and derive actionable insights for marketing and the business overall to optimize campaign performance
  • Strong project management across multiple teams and work streams
  • Presentation and influence skills: generate excitement, participation and support for all campaigns across sales, marketing and management teams
  • Preferred: experience with Marketo (beginner to intermediate) or similar marketing automation platform, and Salesforce (set up SFDC campaigns, create reports and dashboards)
  • Time management skills and attention to detail are a must
  • Education: BA/BS in marketing, communications, business or related field
  • French and/or German speaking a plus

Our core values:

  • Security first - We make it our #1 priority to protect data and privacy. From the way we work to the technology we provide, security is top of mind
  • Customer focused - We design for, listen to and partner with customers to come up with smart solutions that drive business value
  • Collaborative - We take bold steps and work together to thrive across boundaries. We drive productivity as we grow as one team
  • Accountable - We get things done and take ownership in our work. Showcasing consistent quality and pride to perform at the highest levels
  • Creative - We embody creativity in everything we do. We embrace a diversity of ideas. We execute with ingenuity, flexibility, and agility

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.