Product Marketing Lead, Vertical Products


Menlo Park, CA, US / San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/11/2021
  • Website:
  • Company Address: 1 Hacker Way, Menlo Park, CA, 94025

About Facebook

Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

Job Description

At Facebook, we make advertising meaningful for everyone: for people, and for the 7 million businesses who use our platform to connect with people across the Facebook family of apps. To empower the businesses who use our platform, we build interface solutions to enable them to reach their customers and grow their businesses. We're looking for a Product Marketing leader who is passionate about technology, innovation and advertising to join our Product Marketing team. The Product Marketing Lead will manage a team of Product Marketers that will launch products that support high value industry advertisers in key areas such as Auto, Financial Services, and Brand. The Product Marketing Lead will formulate and drive product strategy alongside other cross-functional partners in Product Management, Engineering, and Design. Must have a proven track record demonstrating leadership and presentation skills, strategic thinking, and decision making under uncertainty. This candidate will have experience in the advertising space and/or with products for brand marketers or retailers. He or she must thrive working with cross-functional teams and exhibit excellent analytical skill, strategic thinking, and decision making under uncertainty.
Product Marketing Lead, Vertical Products Responsibilities
  • Lead, manage, and develop a team of highly skilled Product Marketers, likely across multiple product solutions
  • Develop strong cross-functional partnerships with peer leads in Product Management, Engineering, Research, Design, etc.
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
  • Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product direction and positioning
  • Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping Facebook sales and marketing work more efficiently and effectively to serve client needs
  • Set clear strategy and vision that assesses product portfolio priorities
  • Address the needs of high value advertisers for Facebook’s ad products
  • Plan and lead cross-functional efforts to drive successful product beta programs and launches globally
  • Partner effectively with Product Management and all sales channels to create world-class product marketing communications, including all sales-facing materials and training
  • Drive product adoption and usage by developing and managing detailed, long-term adoption plans
Minimum Qualifications
  • BA/BS degree
  • 8+ years professional experience in a startup or corporate environment with at least 4 years experience in product management, product marketing, or related field
  • Proven track record of developing, managing, and growing teams, especially product portfolio based teams
  • Analytical, data driven leader with the experience using deductive reasoning to simplify and communicate complex issues
  • Experience working cross-functionally with sales, product, engineering, and influencing product roadmaps
  • Familiar with 0 to 1 product development
  • Highly self-motivated manager that can lead teams in a cross-functional capacity within a dynamic, rapidly changing environment
  • Experience scaling and commercializing global products
  • Background in digital advertising and/or digital marketing
Preferred Qualifications
  • MBA

Data Center
About the Facebook company
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.