Senior Account-Based Marketing (ABM) Manager

Streetbees

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/10/2021
  • Website: streetbees.com
  • Company Address: , London, UK

About Streetbees

Streetbees connects you with real people on the ground to gather real time insights.

Job Description

Description

About Us

Streetbees is building the world’s first platform to understand human behaviour and decision making. We make human data accessible, anywhere in the world, by connecting brands with real people on the ground in over 100 markets to gather real-time in-the-moment insights at scale. We distill this data using Natural Language Understanding to uncover not just what they do, but also why they do it, and what drives them – and predict what they may do next.

Having recently raised our Series B investment led by Lakestar, Streetbees’ partners with world-leading brands across the FMCG, Media and Entertainment, Retail & Insurance sectors and our clients include Unilever, PepsiCo, Sony Pictures, Carlsberg, Santander, Ikea, Vodafone, and L’Oreal.

 

The Role

We are looking for an Account-Based Marketing (ABM) Manager who will be responsible for planning, organising, and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts.

To be successful in this role, you have a team player mindset, have very strong attention to detail and data, understand the sales journey and Marketing's role in it, and demonstrate strong cross-functional collaboration, especially with sales counterparts.

 

Job responsibilities:

  • Identify target accounts based on fit, intent, and engagement, and be accountable for driving pipeline creation and acceleration goals.
  • Develop and launch 1:1 and 1:few account-based marketing programs to successfully engage accounts and decision-makers moving them effectively through the buyer's journey.
  • Create and execute annual and quarterly marketing plans for a targeted list of accounts in order to deepen relationships – from new customer acquisition to accelerating opportunity close.
  • Build relationships with individual Client Partners and Enterprise Development Representatives, understand unique account opportunity scenarios and guide the team on best ways to engage with their top accounts in different regions.
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
  • You will work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
  • Partner with the Solutions, Digital and Content team on targeted content strategy, planning and executing multi-channel programs: collateral, web content, emails, event messaging, digital, direct mail etc. across regions. (strategic communications and other assets that drive customer engagement)
  • Actively monitor all campaign analytics, partnering with our Ops team to create appropriate reporting on campaign performance and communicate results optimally with recommended actions for optimisation.
  • Use data and industry best practices to formulate insights to optimise programs and plays for target accounts.
  • You will communicate with and educate the sales team regarding new and planned marketing activities including global, regional and local programs

Requirements

  • You have five-plus years of B2B marketing experience with strong campaign or integrated marketing experience; two years prior Account-Based Marketing experience.
  • You have previous experience working closely with a sales team. Direct sales or account management experience in a quota-carrying role would be a plus, but not required.
  • You have experience with Salesforce and tools like Outreach and HubSpot.
  • You have experience owning end-to-end execution of 1:1 and 1: few marketing programs and campaigns to creatively engage target accounts.
  • You acquire strong organisational skills with keen attention to detail and data.
  • You are experienced with influencing those who do not work for you directly.
  • You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically
  • You have experience collaborating across multiple internal teams and departments and building effective relationships.
  • You have a bias for action, results and delivery, with a high-quality bar.
  • Discipline to follow established policies and processes whilst also possessing a passion for innovation
  • Bachelor's degree in Marketing, Business, or equivalent education/experience.

Benefits

  1. A 24-day paid holiday allowance with the option to rollover up to 3 days per year
  2. Option to choose between a Mac or a PC (we will send this out to via courier a few days before you join!)
  3. Flexible working hours - we trust people to manage their time and to focus on wider results; We now operate on a rota basis so people have access to the office when they desire some social interaction with their team or, simply, a break from home. We have taken every precaution to keep COVID-19 secure. The health and safety of our team is of the utmost importance.
  4. A pension scheme - our new pension scheme means that Streetbees will start paying a percentage of your salary towards your pension.
  5. The Streetbees Lifestyle Committee - any employee will have the opportunity to plan and manage a variety of Streetbees funded socials and activities for the team. Socials and day outs can involve anything from rock climbing or bowling to company meals or pub crawls.
  6. Friday Lunch - We all come together for lunch every Friday with a different cuisine each week, paid by the company. Vegetarian and vegan options always provided.
  7. Office Food - Breakfast is on us every morning and if you need a coffee or a snack at any point throughout the day, please be our guest.
  8. Friday Catch-ups - Beers, wine, soft drinks and snacks provided as we celebrate the week's successes and welcome newcomers.
  9. Paid volunteering days - one day per quarter with a registered charity of your choice.
  10. Audible subscriptions - the company is more than happy to pay for audio-books subscriptions of your choice on Amazon as we encourage wider and continued learning among our team.
  11. Cycle to Work Scheme
  12. Yoga - We have Yoga every Tuesday at 6:30pm, both in the office and live on Zoom so you can join in anywhere you like.
  13. Free drinks in the office!

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.