Job Description
Responsibilities:
1. Ensure quality and performance of written content that generates interest and directs purchases through our official online sales channel
2. Responsible for assets including but not limited to: editorial content, buying guides, articles, emails, and sales campaign pages
3. Implement an SEO/SEM strategy for the above materials
4. Create clear article briefs, which include word count, keywords, and article organization
5. Manage content written by in-house and freelance writers via communication and feedback
Requirements:
1. Bachelor's Degree in Journalism, English or related field
2. Excellent command of the English language
3. Experience with implementing and improving SEO & SEM strategy, including through resources such as Google Analytics
4. Writing, copy editing, and proofreading experience (portfolio required)
5. Good communication and interpersonal skills
6. Highly organized and detail oriented
7. Proficient in content management platforms
8. Proficient in Microsoft Office and social media platforms
9. Ability to communicate in Chinese preferred
