Associate Director Media

Rupeek

Bangalore, IN / Karnataka, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/08/2021
  • Website: rupeek.com
  • Company Address: Plot 45/B, Subham Complex, 1st A Main Ground Floor, Front Wing B Sarakki Industr, Bangalore , IN, 560078

About Rupeek

Rupeek is an asset backed online lending platform. Rupeek is disrupting traditional brick-and-mortar lending model. Our low operational costs and credit evaluation tools are making credit cheaper for borrowers and investing more valuable for lenders.

Job Description

To build a media strategy to support the overall brand strategy and lead the planning, execution, and measurement of media plans, media deals, sponsorships, and partner relationships to drive the best-in-industry cost efficiencies and build Rupeek as the most loved brand in the financial services space 

Have a deep understanding of the entire ATL & BTL ecosystem in India and leverage that in driving Rupeek's brand strategy  

Build Relationships with key publishers to build brand preference, long-term deals and deep discounting  

Manage the media agency for planning, buying and evaluation of media plans as well as the QOP and AOP's 

Manage the effectiveness measurement of campaigns to build a media playbook for blitz scaling 

 

Skill:

In-depth understanding of media channels and landscape to make data-driven yet practical media plans to drive business results   

ROI orientation and grasp on numbers and analytics 

Multitasker & crossfunctional in nature. Can helm multiple projects at any given time 

Relationship building with multiple partners to positively influence outcomes for Rupeek 

 

Location: Bangalore

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.