Senior Firmware Engineer

Focal Systems

Dallas, TX, US
  • Job Type: Full-Time
  • Function: Engineering Software
  • Post Date: 01/08/2021
  • Website:
  • Company Address: 2157 Harkins Avenue, Menlo Park, CA, 94025

About Focal Systems

Focal Systems was founded in 2015 with a very clear mission – automate and optimize brick and mortar retail.

Job Description

Company Description

Focal Systems is the industry leader in retail AI solutions. We are a Silicon Valley based startup that has more than doubled in size every year since our founding. Our mission is to automate and optimize brick and mortar retail using deep learning computer vision. Focal has been deployed at scale with the top retailers in the world. We are looking for smart, creative and passionate people who love to learn, enjoy thinking critically, share our values and want to build a great and enduring company.


We have built the next generation operating system for brick & mortar retail. This OS leverages shelf-mounted cameras that constantly measure the state of the clients’ shelves and use that information to order quicker and smarter, planogram better, and schedule, direct, train and manage their labor automatically. We have proven this with major retailers around the world.


Job Description

This is a remote position based in any Texas metropolis area. We are looking for a Sr. Firmware Engineer to take over all camera firmware development to ensure our cameras have high image quality, high uptime, easy OTA, and low BOM / power draw. This includes:

  • Writing Embedded Firmware code (C/C++)
  • Helping with sourcing components (camera modules, micro-controllers, etc.)
  • Helping design PCBs
  • Reducing BOM and increase Hardware/Camera/Image Quality



  • Engineering degree from 4-year program (BS minimum, MS a plus)
  • 5+ years’ experience writing enterprise-grade C++
  • Must understand git, unit test suites, etc.
  • Excellent communication skills and ability to present to the Executive Team
  • Startup mentality and willing to work 40-60 hours a week
  • Understanding of camera systems, ISPs, 3As, etc. preferred


Why Focal Systems

Strong Values and Mission
We are a tightly-knit team with an ambitious mission and a strong set of core values, which define our approach to business and have successfully guided us since in­ception.

Exceptional Team
We are a team of hard-working, fun-loving professionals from some of the most eminent universities, research labs, and tech companies of our time. We pride ourselves on recruiting exceptional individuals to help us redefine the state-of-the-art.

Outstanding Partners
We work with 10+ of the largest retailers in the world and have a world-class roster of investors, advisors and partners to support & advise us in our endeavors.



We care deeply about the health, happiness, and wellbeing of all of our employees. We offer:

  • Competitive salary and attractive stock options
  • Health Insurance
  • Catered lunches
  • Paid Time Off
  • Quarterly Team Retreats
  • Education grants

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.