DIRECTOR, FIELD & CHANNELS MARKETING

BitSight

Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/06/2021
  • Website: bitsight.com
  • Company Address: 125 Cambridge Park Dr #204, Boston, MA, 02140

About BitSight

Founded in 2011, BitSight transforms how organizations manage information security risk. The BitSight Security Ratings Platform applies sophisticated algorithms, producing daily security ratings that range from 250 to 900, to help manage third party risk, underwrite cyber insurance policies, benchmark performance, conduct M&A due diligence and assess aggregate risk. Organizations worldwide, including seven of the top 10 cyber insurers, 20% of Fortune 500 companies, and 3 of the top 5 investment banks use BitSight’s proven Security Ratings technology on a daily basis to make integral risk and business decisions. With over 1,000 customers and the largest ecosystem of users and information, BitSight is the most widely used Security Ratings Service.

Job Description

NA Director of Field and Channel Marketing is responsible for developing creative and integrated regional field marketing plans that drive pipeline and revenue to maximize the marketing mix, throughout the buyer's journey. This marketing professional will partner with the regional sales leaders and teams, which include Enterprise Sales, Corporate Sales, Commercial Sales, Account Managers, Sales Development Reps and Channel Account Managers. In addition to the sales team, it is important to develop strong relationships with the Corporate Marketing and Channel Marketing teams to support sales revenue goals by implementing integrated marketing programs that deliver new opportunities and accelerate existing opportunities.

Qualifications:

  • Experience driving channel marketing programs within the field.
  • Deep proven track record in driving strategy,execution, measurement. 
  • Creating and implementing integrated programs with stakeholder buy-in leveraging ABM, thought leadership and other tactics.
  • Ability to assess, adapt, measure and communicate progress and areas of strength and improvement.
  • Strong delegation and prioritization skills
  • Ability to attract, hire and retain resources. Strong written and verbal communication skills.
  • Take and act on positive and constructive feedback. 
  • Team management skills, problem solving and escalation astuteness. 
  • 3+ years of Leadership skills.
  •  Individual competency in project management, assessment and recommendation.
  • Executive level visibility, trust and accountability.
  • Knowledge, experience and eagerness to learn systems for planning, execution, measurement - AirTable, Hubspot, SFDC. 
  • Recommends and understands the value of new tools to increase operational efficiencies.

Responsibilities: 

  • Own and direct the cross NA and regional field marketing strategy in partnership with sales and channel teams.
  • Drive communication between Corporate Marketing and the field to build and accelerate pipeline.
  • Lead the direction for creative demand by using a variety of marketing vehicles and tactics including integrated campaigns, conferences and local events, account-based marketing (ABM) programs, industry-specific campaigns, joint channel marketing activities, and more.
  • Work with operations team to create reports to monitor and analyze campaign results and effectiveness, including ROI, and recommend changes as needed
  • Evaluate effectiveness of marketing efforts, and make adjustments.
  • Own and lead the development of Account based marketing (ABM) initiatives to expand ways of engaging with target markets.
  • Strong analytical skills and experience in metrics tracking.
  • Excellent organizational and time management skills.
  • Strong skill-set with reporting and analysis of regional program metrics.
  • Collaborate with Corporate/Product Marketing on successful strategies for increasing event participation, revenue growth, and community awareness.
  • Ensure that content is aligned with corporate go-to-market messaging and positioning.
  • Work closely with partnership teams to identify and cultivate partner relationships. Execute on general event logistics as needed (venue search, marketing invites, staffing, onsite coordination, etc).
  • Manage prospect lists between the company’s CRM and marketing automation databases and vendors’ progress (export and import).
  • Manage vendors assisting with demand generation such as content syndication groups, graphic designers, fulfillment agencies.
  • Coordinate initiatives across internal teams and vendors.
  • Provide regional assistance to marketing initiatives as required. Investigate new opportunities, access new areas, new markets etc.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.