ABM & Campaigns Manger

Upstart

Columbus, OH, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/06/2021
  • Website: upstart.com
  • Company Address: , San Carlos, CA, 94070

About Upstart

Upstart is the leading AI lending platform partnering with banks to expand access to affordable credit. Forbes recently ranked Upstart #12 on its list of "most promising AI companies in America." Inc. Magazine also recognized Upstart as one of the Best Workplaces for 2020.

Job Description

Upstart is a leading AI lending platform partnering with banks to expand access to affordable credit. Forbes recently ranked Upstart #12 on its list of "most promising AI companies in America." Inc. Magazine also recognized Upstart as one of the Best Workplaces for 2020.

By leveraging Upstart's AI platform, Upstart-powered banks can have higher approval rates and lower loss rates, while simultaneously delivering the exceptional digital-first lending experience their customers demand. Upstart's patent-pending platform is the first to receive a no-action letter from the Consumer Financial Protection Bureau related to fair lending. Upstart is based in San Mateo, California and Columbus, Ohio.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you! 

 

The Team 

Our team seeks out new opportunities to reach consumer banks in an effort to grow our business. We're an analytical, outgoing team and have just expanded our product offerings to take to market. We are now ready to scale and grow Upstart to the next level with a great product and great people. 

As the ABM and Campaigns Manager at Upstart, you will drive a significant part of Upstart's growth strategy and have the opportunity to apply and showcase your strong account-based marketing and integrated campaign skills as you determine how to best reach, educate, nurture and drive action with our target accounts and buyer personas in the banking industry. 

You will work closely with members of the leadership, sales, and marketing teams. This is a great opportunity for candidates who want to work in a fast-paced environment, make a big impact and win as a team to scale a growing business.

 

How you'll make an impact:

  • Build our campaign engine and account-based marketing programs from the ground up
  • Plan, execute, and measure integrated campaigns leveraging multi-touch, multi-channel ABM approaches 
  • Penetrate our target market and industries with the right mix of targeted marketing and ABM programs in close partnership with Sales
  • You will work closely with our Head of Demand Generation and members of the Bank Partners Marketing team to define our demand gen strategy and segment our target market (both ICPs and buyer personas)
  • Develop and drive the creative assets and messaging for marketing campaigns, in close partnership with our external agencies and partners
  • and content for our Top of Funnel campaigns, working closely with our outbound inside sales representatives to build effective multi-touch email campaigns
  • Manage marketing technologies to scale demand generation and meet sales pipeline goals
  • Analyze, report and optimize all demand generation programs based on ROI and demand gen and sales effectiveness

 

What we're looking for:

  • 5+ years work experience with 3+ years of B2B demand generation marketing, with a particular focus on integrated campaigns & ABM for Enterprise SaaS or similar
  • Track record of measurable success in developing and growing pipeline through innovative ABM programs to scale company growth
  • Exceptional copywriting skills to develop creative and effective campaign messaging  
  • Strong background in integrated campaign development and execution via email, direct mail, webinars, field marketing, and digital marketing channels.
  • The ability to think strategically, analytically and creatively to break down problems and find effective solutions
  • Experience in partnering with Sales to find effective and efficient ways to drive pipeline
  • Hands-on, strong GSD work-ethic and sense of ownership
  • A bachelor’s degree in business or a related field; post-graduate qualifications are a plus

 

What you’ll love: 

  • Competitive Compensation (base + bonus & equity)
  • Comprehensive medical, dental, and vision coverage
  • Personal Development and Technology & Ergonomic Budgets 
  • Life insurance and disability benefits 
  • Clubs and Activities  (Game Nights, Fitstarters, Superwomen, Book Club, Investing Club, Money Discussions, Photography Club and Basketball teams) 
  • Generous vacation policy
  • 401(k)
  • Catered lunches + snacks & drinks

 

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.