Marketing Director - Myprotein Asia

The Hut Group

Manchester, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/18/2021
  • Website:
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

About Us:

THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, ESPA, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 4,500-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe.

Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

THG Brands - Health

Myprotein, THG’s largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally. Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast moving industry. Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever expanding team.

Marketing Director - Asia

The Role:

As part of the senior management team and reporting directly to the Global Brand Director, you will be responsible for the overarching marketing strategy and activity for Myprotein’s Asia Region with the main focus being on Japan, Korea, China.

Devising annual marketing budgets and working with each channel head to implement each strategy, tailored to the requirements and needs of the business, this role allows real creative freedom to execute forward thinking ideas and cutting edge practices.

You will be a key stake holder in shaping the ongoing structure and development of multiple marketing teams. Passing down best practices, expert industry experience and first class leadership as you not only develop the region but the individuals within your structure.

Key Responsibilities include but are not limited to:

    Ownership of the regional marketing strategy for Asia including Performance (SEO/PPC/Affiliate), Campaigns, PR, social and content marketing.
    Defining and proposing annual marketing budgets with the Global Marketing Director.
    Providing leadership and best practice to an ever growing marketing structure for Myprotein Asia.
    Unifying the Marketing teams to ensure coherent brand and revenue objectives
    Providing forward thinking perspectives and constantly innovating ways of working
    Provide expert understanding of consumer behaviour in line with business objectives
    Structuring and developing each team in line with the ever changing landscape of the brand
    Teaching and implementing insight and methodology within your teams
    Owning the customer journey from pre-purchase to post purchase – and owning the full CRM journey
    Design and manage the entire digital marketing department. Inclusive of the performance department
    Overseeing social media marketing strategy and content marketing.
    Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales; build an inbound marketing plan
    Building brand awareness and positioning; review the brand message regularly to ascertain its consistency


    Japanese language skills both written and spoken to native standard (Mandatory)
    English language skills both written and spoken to business standard.
    Minimum 5 years managing online marketing campaigns.
    Experience within FMCG, Fashion
    A flair for identifying trends and the ability to translate these into strong commercial ideas
    Experience of managing complex paid campaigns with meaningful budgets.
    Experience managing a large multi-national team; proven ability to direct and develop others.
    Thorough understanding of performance marketing and ideally channel expertise.
    Good understanding of paid search, display, paid social, affiliate, and SEO
    Need to be a roll-up-your-sleeves, process-oriented individual with exceptional execution skills.
    You will be results oriented with a strong analytics mind-set that’s always thirsty for data.
    Excellent project management skills; ability to multi-task and effectively resolve conflicting needs.
    A creative problem solver with exceptional execution skills, you will be happy to challenge the status quo to get to the best solution for the business
    Great Excel and Google Analytics Knowledge
    Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.


    Competitive salary
    Discretionary Bonus
    Discounted Gym Memberships
    Company discounts
    On-site Doctor and Physio

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.