Digital Marketing Manager

Copado

Chicago, IL, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/01/2021
  • Website: copado.com
  • Company Address: Calle Basauri 6, Madrid, 28023

About Copado

Copado Solutions is a leading provider of Salesforce Release Management and Continuous Delivery Platform.

Job Description

Copado is looking for a detail-oriented, energetic B2B marketing professional to join our digital marketing team. The role will partner with external vendors as well as collaborating with the internal marketing and sales team to maximize campaign impact.

This position demands strong digital marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. The Digital Marketing Manager will be hands-on in driving and executing marketing programs.

  • Plan and execute cost-effective digital marketing programs across multiple channels including SEM/PPC, Paid Social, Display Advertising, and PPL to reach weekly lead targets by sales segments and industries
  • Prioritization and development of campaigns that support Copado’s marketing strategy/objectives, integrating the right mix of demand generations tactics
  • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
  • Work closely with Product Marketing and Content to manage website messaging and copy while maintaining a good web user experience.
  • Work with cross-functional and global teams to define and prioritize short and long-term campaigns to drive conversions and lead generation
  • Measure and report on campaign results by channels to distill learnings and insights that can be shared with stakeholders across broader teams
  • Research competition, investigate benchmarks, and provide suggestions for improvement
  • Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion

Qualifications

  • Experience with B2B marketing, specifically ABM programs
  • 2+ years of digital marketing experience in B2B SaaS
  • Proven knowledge and expertise in digital marketing ad platforms (e.g. Google/Bing Ads, LinkedIn, Facebook)
  • Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
  • Possess a working knowledge of Google Analytics and demand generation tools (e.g. Salesforce, Pardot, Conversica)
  • Strong presentation and communication skills
  • Attention to detail with outstanding project management skills
  • A strong quantitative thinker with the ability to build and interpret models
  • Working knowledge of 6sense a plus

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.