Brand Experience Strategist

Typeform

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/06/2021
  • Website: typeform.com
  • Company Address: , Barcelona

About Typeform

Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

Job Description

About Typeform

One sunny Barcelona morning, two designers sat down to build a beautiful lead gen form for a bathroom company’s showroom. They ended up reimagining the data collection experience, and realized it was one idea they wouldn’t be flushing down the toilet. Today, Typeform is a team of over 300 people from more than 35 countries, with offices in Barcelona, Spain and San Francisco, US.

We’re building a world where brands, businesses, and their communities can have more personal relationships with the people who matter most. To do this, we give people the tools they need to have conversational experiences at scale—because meaningful relationships start with conversations.

From online lead forms and engaging quizzes, to face-to-face encounters in the office, help us build more meaningful relationships, one conversation at a time.

About the Team

You’ll work closely with the Director of Brand to help position Typeform and its products as leaders in their category. You’ll help with the planification and execution of Typeform's strategy, and work with internal teams across departments to increase brand awareness, engagement, and affinity to drive more word of mouth.

We deliver both business and customer value by exercising our imagination to first "create data", and then using that data to make better decisions, or be "data driven".

About the Role 

What you’ll do:

  • Create strategies and executable plans that deepen the positioning of the category, brand, and products within and beyond Typeform
  • Analyse the market and cultural trends for developing hypotheses, running tests, and experiments boldly
  • Execute both internal and external brand campaigns together with an impact measurement 
  • Track our brand KPIs and analytics to drive future decisions
  • Provide multi-touchpoint actionable insights from the brand strategy to drive long-term brand value and immediate business impact
  • Oversee campaign strategy and its execution
  • Drive experimental projects that potentially can lead Typeform to new products
  • Help to turn Brand & Communication into a profit center for the business
  • Make Typeform the future of conversational experiences
  • Develop strategic plans and inspiring focused briefs for the Brand Innovation team to create breakthrough ideas
  • Identify opportunities to advance brand/category strategy across the business
  • Develop our brand architecture along with our Director of Brand, Director of Strategy, and CEO
  • Merge cross-functional efforts with our Head of PR (and other teams) for planning media activities
  • Work collaboratively with our Content Experience team to develop our content distribution plan

About you

Typeform is growing very rapidly. With growth, comes ambiguity and frequent change. To be successful in this role, you must be a highly motivated, proactive self-starter who can operate in a dynamic environment of a fast-growing company. You must be a strategic thinker and an exceptional relationship builder. 

Here’s what we’re after:

  • 3+ years of experience positioning brands. You are insights-driven and are a customer advocate—truly understanding how a brand does impacts people's perceptions
  • Strong self-management capabilities to achieve final, high-quality, impactful results
  • Exceptional analytical skills, experience driving revenue & advertising median growth to hit financial plans and targets
  • Proficiency on taking in a huge amount of seemingly unrelated data, ideas and random thoughts, and creating a focused Big Idea from the chaos
  • Ability to bring a people-first mindset, with a passion for cross-functional collaboration
  • Being a problem solver, process oriented, ability to foster team spirit and performance
  • Initiating and caring about process and results, being responsible and accountable
  • Ability to work with limited resources and constraints to produce creative work
  • Strong English communication and presentation skills, written and verbal

Bonus round (not compulsory, but you’ll hit the high score):

  • Have 2+ years of experience in SaaS environments or high growth companies
  • Already used Typeform and know a bit about our customers
  • Have familiarity with U.S. pop culture and the U.S. market in general
  • Have read "Badass" by Kathy Sierra

 Think you’re a good fit? Hit apply—success might be just around the corner 😉

*Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.