Job Description
We are looking for an experienced Marketing Operations Manager to join the Demand Generation team, and lead our mid- and bottom- funnel marketing efforts. The ideal candidate has at least 3 years of experience working in a similar role in a B2B environment, is a HubSpot guru from technical setup to advanced reporting, and holds an exceptional combination of technical, analytical, and organizational skills, and remarkable can-do approach. As our Marketing Operations Manager, you will oversee the marketing funnel from a cold lead into advanced opportunities, build advanced attribution models, ensure the data is intact, seek for technological enhancements, and spot areas for improvement in the marketing funnel - and capitalize on them. If you’re ambitious, fast-paced, data-driven, extremely organized, tech savvy, and entrepreneur at heart - and as a marketing pro, found that sentence way too long, too - we’re looking for you.
About the company
Gloat is a revolutionary startup based in New York and Tel Aviv. Our pioneering Internal Talent Marketplace has disrupted the HR Tech industry and is now powering some of the world’s largest, and most innovative companies in their journey of becoming future-ready workforces. If HR tech, career development, and the future of work are issues you care about - you’re in for a crazy ride.
Company's Perks
Dog Friendly
Sports Activities
Game Room
Equity
Meal Plan
Happy hour
Parent Friendly
Responsibilities:
Work closely with marketing and sales to plan, establish, and optimize on automated marketing campaigns for our mid- and bottom- funnel efforts
Create advanced attribution models and reports to track and guide our marketing strategy
Own the technical implementation of our post-lead marketing infrastructure, including automatic workflows, segmentation, 3-rd party integrations, tracking and attributing
Monitor and maintain data quality within the CRM, ensuring we have what it takes to run phenomenal campaigns at all stages of the buyer’s lifecycle, and draw reliable conclusions
Develop sustainable lead scoring system based on robust analytics and deep marketing insights
Evaluate new and existing technologies to empower the marketing team and associated stakeholders
Take active role in refining the customer lifecycle stages with sales and aligning the marketing activities with them
Spot areas for improvement within the funnel and come up with optimization strategies, broken down into the very technical aspects required to launch these strategies
Requirements:
3+ years minimum in a Marketing Ops, Marketing Analytics, Marketing Automation, Full-Stack Marketing Manager role or similar in a B2B SaaS company or a B2B SaaS agency
Strong tech stack: full HubSpot proficiency, additional marketing tools & CRMs is a huge plus (Marketo, Salesforce, Pardot, etc.)
Experience overseeing and optimizing on ABM programs
Experience working with 3rd party automation and tracking tools (Zapier, Google Analytics, etc.)
Outstanding analytical skills
Extremely organized
Self and fast learner, Google is your best friend and you can figure out things on your own
Get-things-done approach; fast-paced and energetic
Strong independence skills; you carry the north start and can fly solo, but a dedicated team player as well
Exceptional attention to details
Proficiency with effective email marketing - a plus
A sense for marketing copywriting - a plus
Experience with paid campaigns platforms like Google Ads, LinkedIn, Facebook, Bing - a plus
Experience working with WordPress and Elementor - a plus
