Executive/Senior Executive - Customer Retention Marketing (CRM)


Mumbai, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/17/2021
  • Website: bookmyshow.com
  • Company Address:

About BookMyShow

Bookmyshow is India's largest entertainment ticketing portal today, launched in Aug 2007 as India's first ticketing aggregator. From movies to events, plays & concerts to sports, we are proud to bring them all to you. Our primary focus has always been delivering the very best entertainment experience to our dedicated customers.

Job Description

Your Profile

      1. Execute campaigns to enhance customer lifecycle customer value, through retention marketing initiatives
      2. Liaise with business intelligence and data sciences team to improve the affectivity of CRM Campaigns.
      3. Liaise with CRM platforms and solution providers to ensure that campaign deliverables are achieved.
      4. Collaborate with product managers & business counterparts to get the retention marketing KPIs achieved month on month.
      5. Execute monthly weekly & daily CRM campaigns.
      6. Ensure that the reporting cadence with various platforms for retention campaigns is followed
      7. Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc.
      8. Collaborate with external stakeholders: Platforms, Vendors, etc.
      9. Work with design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs

Your Checklist

    1. 1 to 4 years of working experience as CRM professional working on consumer retention in brands or CRM agencies.
    2. Should know Email Marketing (Kenscio, Mail chimp, Sendgrid etc.) App & web re-engagements platforms: CleverTap, Web Engage, etc.
    3. Agency or Brand experience execution of CRM & retention marketing campaigns
    4. Capability to execute multiple campaigns across Email, App & web Notifications and SMS
    5. Should have capability to create data cohorts and use insight mining to execute campaigns and bring effective and efficient results
    6. Execution experience of email marketing and app re-engagement campaigns
    7. Create campaign reports with attribution tracking & campaign deliveries

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.