Marketing Operations Manager


Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/17/2021
  • Website:
  • Company Address: 45 rue de la Bienfaisance, Paris, 75008

About Mirakl

Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers.

Job Description


Mirakl is powering the platform economy by providing the leading technology and partner ecosystem needed to launch an eCommerce marketplace. Thanks to a recent massive $300 million funding round, Mirakl recently became one of the most high-profile unicorns and plans to hire over 1,000 talented individuals over the next 3 years. We are:

  • The global leader in marketplace platform software, at the heart of digital transformation of the world's largest organizations
  • A global company, headquartered in Paris, with 340+ employees and offices in Boston, London, Munich, Barcelona, Stockholm, Sydney and São Paulo
  • A rapidly growing organization that just raised a $300M Series D round of funding from prestigious investors bringing our valuation to $1.5B
  • Enabling over 200+ of the world’s leading B2B and B2C companies including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. to offer more, learn more, and sell more
  • True to our core values of: Innovate & Inspire, Satisfy & Empower Clients, Get Things Done, Go Above & Beyond, and Work Hard Together

To support the rapid adoption of the marketplace model and further accelerate our growth, Mirakl is looking for a Marketing Operations Manager. You will help power marketing’s contribution to both sourced and influenced pipeline by defining and running the strategy, processes, and analysis to ensure we adopt and utilize the right technology and optimize the efficiency and effectiveness of our activities and spend. You will play a pivotal role in building the foundation for a world-class marketing team globally through a period of hyper-growth. Responsibilities include:

  • Responsible for all marketing operations processes, tracking, and effective campaign execution across the marketing team and in concert with cross-functional stakeholders
  • Own the marketing technology stack and manage evaluation, implementation, integration & optimization of all tools
  • Build and evolve a best in class tech stack that helps drive improved efficiency and demand generation performance
  • Own and maintain the marketing database in Hubspot including processes and workflows, data integrity and data management, audience segmentation and list building, lead nurture, scoring, and routing
  • Own the lead management strategy and actively improve our approach to scoring, tracking, and sales handoff to increase funnel efficiency
  • Research new processes and share best practices that will drive speed and efficiency across our systems and organization
  • Standardize marketing processes globally to increase efficiency in campaigns, provide governance and compliance recommendations and enforcement
  • Streamline reporting to ease the process in measuring the impact of marketing globally
  • Responsible for developing the strategy, recommendation, and marketing attribution reporting
  • Deliver on marketing funnel and campaign reporting to analyze the success of demand gen campaigns. Provide insights through dashboards and weekly, monthly, and quarterly reporting Analyze the success of demand generation campaigns
  • Work closely with Sales Operations to develop efficient lead flow and tracking processes, troubleshoot issues, and identify points of failure


  • Bachelors’ Degree required or equivalent work experience in a related field
  • 4+ years in a marketing operations role, preferably within the tech industry. SaaS experience is a plus.
  • Demonstrated proficiency with Salesforce and enterprise martech technologies, including but not limited to Hubspot, Zoom webinars, Drift, 6Sence, Terminus, & Lean Data
  • Up-to-date with the latest trends and best practices in marketing and martech
  • A proactive self-starter with excellent quantitative/analytic skills, ability to prioritize and multi-task, and exceptional attention to detail.
  • Familiarity with system integration principles and experience troubleshooting points of failure between various marketing technologies
  • Familiarity with full funnel methodology, metrics, and processes.
  • A passion for learning, change, and thinking outside the box to propose and implement new methodologies, process efficiencies, and innovative solutions.
  • Attention to detail as the list segments and marketing campaigns need to comply with GDPR regulation
  • Able to work remotely effectively and collaborate virtually with colleagues in different time zones
  • Strong written, oral, and cross-functional communication skills.
  • Strong visualization skills to present marketing data in a meaningful way for the given audience
  • Hubspot and Salesforce certified
  • A team player with a great sense of humor!

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.