Director of Acquisition and Growth Marketing

Highspot

Seattle, WA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/01/2021
  • Website: highspot.com
  • Company Address: 2401 4th Ave, Ste 600, Seattle, WA, 98121

About Highspot

Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.

Job Description

Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets.  What makes the solution special? It’s loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd. 
 
We are committed to diversity as both a moral and business imperative. 
 
We’re seeking an experienced, creative, and driven marketing leader to lead our acquisition and growth marketing programs. The ideal candidate possesses a growth mindset, analytical prowess, and strong collaboration skills. You’ll use proven experience to create and drive our acquisition and growth marketing strategy, leading a talented team in executing this strategy across all of our channels, and analyzing our entire sales funnel to identify, act on, and scale growth opportunities. 
 
You'll work closely with our partner, customer, and EMEA marketing teams, as well as sales, revenue operations, and revenue enablement to build an effective, integrated model for new customer acquisition and funnel acceleration that will grow our pipeline and directly impact revenue generation. 

What You’ll Do

    • Lead the entire multi-channel acquisition and growth marketing function for Highspot, including development and execution of our strategy to drive prospect awareness, educate and capture buyers’ interest, and ultimately build a pipeline
    • Forecast, measure, analyze, and report the impact of campaigns on MQL, SQL, pipeline, revenue, and sales cycle length; leverage quantitative skills to interpret data and gain insights, and then translate these insights into actionable changes
    • Manage lead generation campaigns from ideation to completion—including market expansion opportunities and new product launches
    • Analyze the entire sales funnel to unlock conversion improvements and revenue acceleration opportunities 
    • Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for each stage of the journey
    • Analyze and segment existing data to drive operational improvements
    • Successfully execute, scale, and automate an enterprise account-based marketing strategy
    • Work closely with Marketing, Account Development, Revenue Operations, Revenue Enablement, and Sales leaders to effectively align strategy and execution with Highspot’s go-to-market objectives

Your Background

    • Insatiable curiosity for unlocking growth opportunities that increase marketing’s ability to drive revenue
    • Deep analytical skills that fuel your curiosity and lead to insightful, data-driven decisions. 
    • A passion for collaboration the affinity to build relationships across teams, including vendors, business managers and external partners
    • Experience creating and executing on revenue growth strategies in SaaS environments
    • Strong knowledge of Salesforce and Marketo
    • Execution focus and ability to quickly experiment, gather data, and then scale
    • Comfort with defining goals, success factors, and key metrics for programs—and delivering against them
    • Experience collaborating with a centers of excellence model, such as revenue operations and design 
    • Experience and knowledge of account-based marketing strategies and technology
    • 2-5 years of management experience of a team of 2 or more
 
Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.