Senior Community Marketing Manager, Duolingo ABC

Duolingo

Pittsburgh, PA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/16/2021
  • Website: duolingo.com
  • Company Address: 5900 Penn Ave, Pittsburgh, PA, 15206

About Duolingo

Duolingo is the world’s most popular way to learn a language. Our mission is to make education free and accessible to all.

Job Description

Duolingo is the most popular language learning application in the world, with over 300 million users. We currently offer 94 total courses across more than 38 distinct languages. Our mission is simple: to provide universally available language education to the world. Our next goal is ambitious: we want to teach the world to read. 

Duolingo ABC is a free app developed by learning experts that teaches basic reading writing to children ages 3 to 7. The app already includes over 300 fun, bite-sized lessons that teach the alphabet, phonics, sight words, decoding (“sounding out” words), and much more. Since our initial launch, we have received an overwhelmingly positive response to Duolingo ABC, most recently being named as one of Time’s 100 Best Inventions of 2020. We are looking to increase our user base and expand the curriculum to accommodate older learners. 

Leading marketing, you will help us acquire new users and drive the growth of Duolingo ABC through traditional, innovative, and community approaches. In this way, you will be able to immediately see the impact of your work and advance our mission of making learning accessible to everyone.

You Will… 

  • Develop and execute the marketing strategy to grow Duolingo ABC
  • Create innovative, scalable approaches to community-style marketing including ambassador programs, influencer marketing, PR, social media, and events
  • Build relationships with influencers in the education space 
  • Collaborate with product, design, and engineering to scale adoption efforts
  • Manage an annual budget with flexible scaling models
  • Lead creative ideation to deliver innovative, best-in-class campaigns 
  • Develop and own goals and performance metrics  
  • Compile monthly reports to turn marketing data into meaningful insights

You Have...

  • 7+ years experience with apps, games, or other consumer products for children
  • Expertise managing communities, social media, PR, and influencer programs
  • Experience generating a strategy that delivers on growth goals 
  • Record of pioneering effective, scrappy approaches with proven ROI
  • Strong understanding of the mobile app ecosystem
  • Skills in developing marketing copy and newsletters for customers or users 
  • Ability to glean insights from complex sets of data and clearly communicate them to stakeholders
  • Comfort experimenting with and deploying a budget against an array of marketing channels
  • Strong organizational, budgeting, and time-management skills
  • High proficiency in Excel (pivot tables, graphs, formulas, etc.) and Google Suite (specifically, Sheets)

Exceptional candidates will have...

  • Start-up experience 
  • A passion for education
  • Media agency experience, especially in the video games and/or kids space

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.