Growth Marketing Manager


San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/09/2021
  • Website:
  • Company Address: , Los Angeles, CA

About Wag

Wag! is a company that develops a dog walking mobile application intended to offer experienced and certified dog walkers instantly on the phone. Its application allows on-demand hiring for dog walking, dog sitting and dog boarding services and features GPS tracking and pup reports, enabling dog owners to track their dogs easily and receive a report card indicating the route walked, distance traveled and time taken.

Job Description

Wag! is looking for a talented, curious and enthusiastic Growth Marketing Manager to join our marketing team. In this role, you’ll lead our SEO and content programs, while wearing a few other hats helping drive growth across a number of important channels. We’re a passionate group looking for an experienced and creative team member who can bring new ideas to the doghouse.


This cross-functional role will be a critical member of the Marketing team, but work closely with product, design and engineering to drive growth through experimentation and execution of SEO best practices. This role is perfect for the person who thrives on balancing strategy, creativity and experimentation to reach and delight customers


What You’ll Do:

  • Develop and execute against an SEO roadmap informed by research, domain expertise, and customer insights
  • Identify growth opportunities and manage an experimentation roadmap with robust web A/B testing techniques
  • Project manage offsite, technical, and content SEO efforts
  • Inherit and further scale a robust content program to grow the organic channel and attract pet parents with compelling, valuable and relevant content
  • Reinforce existing content -- take us from position 5 to position 1 for thousands of critical queries
  • Monitor Wag! organic performance and competitor analytics, SERP features and Google algorithm updates


About You:

You love balancing strategy, creativity and analytics. You’re driven to delight customers and view all activities through a customer-centric lens. You are a...

  • Channel expert: You understand channel best practices for SEO, content, and conversion rate optimization.
  • Growth Pro: You see opportunities where others don’t. You test and iterate until you find winning solutions.
  • Impact driver: You have a track-record of demonstrable business results through testing and deploying effective marketing campaigns across channels.
  • Truth seeker: You know your market, customers, and competition better than anyone, and you’re good at integrating this information into your strategies
  • Proficient with data: You just go get the data you need with no muss/fuss and can whip it into an insightful story
  • Savvy Storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium
  • Customer obsessed: You support what is right for the customer while driving significant financial contribution to the company.
  • T-shaped Marketer: You have great depth in the SEO channel, but bring a diverse skill set to the table as a technical marketer, analytical problem solver and visual storyteller. 
  • Detail oriented: You have a strong attention to detail and love finding typos.


Your Qualifications:

  • Minimum of 3 years experience in the SEO, growth or digital marketing space
  • Strong familiarity with SEO toolset (Ahrefs, Google Search Console, SEMrush, etc.) and analytics tools (Periscope, Redash, Google Analytics) 
  • Expertise in Content Marketing
  • Prior experience working in dual-sided marketplaces or pet products/services services is a plus
  • Bachelor degree preferred


About Us:

At Wag! we're crazy about dogs and the people who love them, and everything we do is intended to bring them joy and keep them safe. Our company was founded in 2015 and born from a love of dogs and an entrepreneurial spirit to help make pet parenthood just a little bit easier, so dogs and their humans can share a life full of joyful moments.We invented on-demand dog walking by connecting an already passionate community of local dog walkers with pet parents. Launching in Los Angeles in 2015, Wag! services are now available in 50 states and more than 4,600 cities nationwide. The walkers and sitters are vetted and pass a robust screening process—and our services are bonded and insured. We know your dogs are members of your family and taking care of them is the highest honor you can give the walkers and sitters providing services on the Wag! platform.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.