SEO Leader

Rocket Lawyer

Utah, US / Arizona, US / Colorado, US / North Carolina, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/13/2021
  • Website:
  • Company Address: 101 Second Street 4th Floor, San Francisco, CA, 94105

About Rocket Lawyer

Rocket Lawyer is the only integrated cloud legal service, making the law simple and affordable for everyone.

Job Description

About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services.
Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America and Europe, Rocket Lawyer has helped over 20 million people create over 50 million legal documents, and get their legal questions answered.
We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences in the US and worldwide. We are expanding our team to take on this challenge!
About the role
Rocket Lawyer is seeking an SEO expert to drive the continued growth of unpaid traffic. A data-driven and technically-savvy individual, you fully understand SEO best practices and have been responsible for developing, executing and measuring the impact of SEO strategy in previous roles. A member of the User Acquisition and Growth and Content team, you'll work closely with marketers, product managers and engineers, identifying and sharing actionable insights and promoting the value and importance of SEO throughout the organization.

Primary Responsibilities

    • Lead Rocket Lawyer's SEO efforts for sustainable organic traffic growth
    • Coordinate with marketing, product, design, and engineering to plan, prioritize and execute well-informed strategic initiatives designed to drive growth in organic traffic and revenue
    • Act as an internal consultant by guiding marketing and product teams on best practices and sharing insights on opportunities
    • Conduct ongoing SEO analysis and monitoring (including keyword research and backlink analysis) for Rocket Lawyer and our search competitors
    • Optimize on-page content and internal link architecture
    • Monitor and maintain the site's technical SEO health, including but not limited to XML sitemaps, crawl errors, and site speed 
    • Monitor, report, and maintain documentation of SEO performance
    • Monitor, report and improve on conversion rates for organic traffic
    • Be intimately familiar with all sources of SEO data, and pull, analyze, and present data, as needed
    • Stay informed on current SEO best practices and methodologies to ensure that Rocket Lawyer remains ahead of the curve


    • A passion for our mission and willingness to dive deep and learn about the law
    • Proven experience: 5-7 years driving SEO strategy, ideally at a SaaS or e-commerce company
    • Expert understanding of SEO concepts and ability to communicate those concepts at all levels of the organization
    • Strong grasp of technical SEO best practices and experience working with developers or within a scrum team
    • Creative thinker with experience driving effective content marketing strategy
    • Extensive experience with Google Analytics, Google Search Console, Google Lighthouse/Pagespeed Insights, Screaming Frog, Excel, and SEO tools such as Moz, Semrush, and Ahrefs among others
    • Excellent project management skills and the ability to execute on SEO tactics both collaboratively and independently
    • Ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously
    • Excellent analytical, organizational, and communication skills, both oral and written
    • Strong attention to detail and a customer-centric mentality
Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
Unlimited PTO
Competitive salary packages
401k program
Life insurance
Disability benefits
Flexible Spending Accounts
Commuter/Transit Program
Your choice of a MAC or PC

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.