Digital Marketing Specialist


Cape Town, ZA
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/13/2021
  • Website:
  • Company Address: 60 S. Market Street 10th Floor, San Jose, CA, 95113

About RetailNext

RetailNext is the worldwide market leader and expert in retail analytics for brick-and-mortar retail, delivering real-time analytics that enable retailers and manufacturers to collect, analyze, and visualize in-store data. The patent-pending solution uses best-in-class video analytics, Wi-Fi detection, on-shelf sensors, and data from point-of-sale systems and other sources to automatically inform retailers about how people engage with their stores.

Job Description

As a key member of the Marketing team, the Digital Marketing Specialist will be responsible for working with the marketing team to drive digital activations to generate qualified leads in support of overall Demand Generation goals.  They will work collaboratively to drive campaigns leveraging content, events and integrated SEO/SEM programs as well as digital campaigns. The ideal candidate will be a data-driven marketer experienced in executing high-impact campaigns, measuring results, and continuously optimizing for success

The Digital Marketer will have primary responsibility for operating Google Analytics, Google Ads, LinkedIn and Pardot to drive lead generation and qualification. This person will work collaboratively and cross-functionally to execute content marketing and event-based campaigns while leveraging ongoing SEO/SEM programs.  The ideal candidate will be a data-driven marketer with experience in developing and executing high-impact campaigns, measuring all results, and continuously optimizing for success.  This candidate will be well versed in the Google Ads and LinkedIn advertising platforms. Specifically, the candidate will:

  • Lead website optimization
  • Analyze & react to campaigns, making changes to optimize performance
  • Manage digital marketing budget
  • Uphold brand consistency across platforms


  • Continuously monitor and report on organic search programs following SEO best practices & tactics
  • Track and optimize pay-per-click (PPC) and Search Engine Marketing (SEM) campaigns that integrate with and leverage popular social network platforms
  • Collaborate with Marketing and Sales Operations partners to execute on lead management initiatives to drive qualified leads to Sales
  • Leverage Pardot, content resources, and web analytics programs to define and deliver traffic and lead growth initiatives
  • Incorporate testing methodologies to enhance and optimize campaigns
  • Serve as the subject matter expert on Pardot operations and train marketing team members and inside sales members on critical components that will multiply success for lead generation

Required Skills and Experience

  • 3+ years of experience in lead generation, ideally with B2B software company
  • An established track record of data-driven campaign management, digital marketing reporting and campaign optimization
  • Proficiency in automated marketing campaigns supported by results and learnings
  • Strong analytical skills with a love of data and a passion for optimizing results
  • Strong communication and interpersonal skills, including excellent writing skills
  • Bachelor’s Degree Required

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.