Head of Marketing

Alt

San Francisco, CA, US / New York, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/10/2021
  • Website: onlyalt.com
  • Company Address: , San Francisco, CA

About Alt

Increasing the transparency and liquidity of alternative assets.

Job Description

Alt's mission is to increase the transparency and liquidity of alternative assets. For investors who are looking for a trusted system of record, Alt is a platform that allows you to research, manage, insure, and leverage your portfolio. Whether it’s sports cards, shoes, watches, or art, Alt will automatically value your assets, secure your portfolio, and help you invest intelligently. 

As Head of Marketing at Alt, you will be the first marketing hire to create and lead this function. You will lead the overall brand management and development of the Alt brand strategy, positioning, and voice ensuring they come to life across all our customer experience touchpoints. This role will be charged with creating and building a long-term emotional connection with Alt customers that grows brand awareness and drives traffic (new and existing), conversion, and engagement. You'll be tasked to engage with the community, and build demand for our product by experimenting with different channels to find a scalable and efficient way for Alt to grow. As the company grows you will be responsible to build out the marketing team, both in-house and with agency partners. This is a unique opportunity to be the first person to lay the foundation for the entire marketing organization.

Responsibilities 

  • Define, champion, and deliver an effective brand marketing strategy 
  • Lead strategic brand positioning and awareness 
  • Drive marketing creative look, feel, and execution for the brand across all vehicles
  • Build our community strategy that will activate our mission in a significant way, 
  • This leader will sit on the Alt Leadership Team and work extensively with cross-functional leaders to bring the brand vision to life
  • Together with the LT, define the vision and strategies for the overall brand and serve as a key voice across the entire company
  • Lead, coach, and develop a team of high performing, results-oriented marketing professionals
  • Own marketing P&L to develop efficient customer acquisition and attribution channels.

Requirements 

  • 10+ years experience with 6+ years leading a high-performing marketing team.
  • A dynamic leader with a proven track record of attracting, hiring, and retaining a high caliber, cross-functional marketing, and creative team
  • Innate desire to bring innovation to the investing landscape, particularly in the alternative assets industry.  
  • Strong sense of brand and how to translate our identity into a measurable marketing strategy.
  • Ability to set and communicate a clear vision and drive for results
  • Demonstrated strategic agility and business acumen
  • Ability to manage agency partners and review performance with a critical lens. 
  • Embrace challenges, welcome feedback, and see effort as the path to mastery.
  • Exceptional written and verbal communication skills

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.