Director, Content & Communications

GroundTruth

New York, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/11/2021
  • Website: groundtruth.com
  • Company Address: One World Trade Center 60th floor, New York, NY, 10007

About GroundTruth

GroundTruth is the leading location platform for driving visits. Using its proprietary Blueprints technology, along with predictive targeting products, GroundTruth is able to precisely reach mobile users in the real-world and influence business performance. Since 2009, GroundTruth’s focus on scale and accuracy has allowed it to capture 2 out of 3 smartphone users in the U.S. and more than 30 billion global physical visits annually.

Job Description

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI).  GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.

The Director, Content & Communications is an experienced marketing professional with a proven track record of success in developing and managing external/Internal communications strategies for high-growth organizations along with managing public relations, ideally within technology or other B2B sectors.

 You will:

  • Work with the Head of Marketing and external PR agency to develop, implement and roll out a comprehensive strategic plan for corporate communications.
  • Oversee the development of a full range of press and analyst materials, briefing documents, media pitches, press releases, case studies and presentations.
  • Identify and develop PR-worthy content opportunities, pitch angles and creative story ideas.
  • Lead/assist in the development of original content (bylines, blog posts, case studies, white papers, videos, infographics, presentations and the like) that can be utilized across a variety of channels.
  • In coordination with the organizational stakeholders, work to further develop and drive messaging through various trade media and business press opportunities.
  • Oversee corporate awards program, with assistance from external agencies and contractors.
  • Be instrumental in planning and executing various trade media and sales marketing events, including but not limited to major tentpole conferences, sponsored industry events, and owned sales events/conferences.
  • Assist in media training program, ensuring executives are aligned on messaging and prepared for all press briefings and opportunities.
  • Help build executive profiles and key internal stakeholder personas that reflect our company values and marketing strategies
  • Monitor and report on effectiveness of communication tactics.

 

You are:

  • A storyteller with exceptional verbal and written communication skills.
  • Able to creatively articulate GroundTruth’s value proposition and industry issues with mix of multi-media and written content development.
  • Capable of managing complex projects with multiple internal stakeholders, business units, and regions and external vendors.
  • Driven and self-motivated.
  • Analytical and creative marketer.
  • Outgoing and organized.

 
You Have:

  • 6-10 years of experience in communications, public relations or similar position
  • Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field.
  • Experience working with startups preferred.
  • Mobile and ad tech, or technology industry experience preferred.
  • Preferred content marketing acumen, CRM/email, social media and SEO/SEM understanding.

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

 Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.