Lead Frontend Developer


Birmingham, GB
  • Job Type: Full-Time
  • Function: Web/Graphic Design/Internet
  • Post Date: 01/10/2021
  • Website: huel.com
  • Company Address:

About Huel

Huel is nutritionally complete food that contains all 27 essential vitamins and minerals, protein, essential fatty acids, carbs, fibre and phytonutrients.

Job Description

Reporting to the Head of Engineering, this is a unique opportunity to lead a team of frontend engineers, remaining hands on while acting as number two in the team, involved in critical decision making and being a key driver for Huel’s technical projects.

At Huel, we deliver the very best world-class online experience day in, day out and as a result, have grown a passionate community of Hueligans all over the world. Our engineering team is crucial to our success and we are now looking for a Lead Frontend Developer to join our team based in Birmingham and take our technology to the next level.

You will be comfortable working in a phenomenally fast-paced, high-growth, entrepreneurial environment while developing yourself but also the team around you. Leading our frontend team, you will have the opportunity to make a real difference in our business and in our customers’ journey.


  • Being a key driver in our technical projects, taking ownership and making a real impact
  • Supporting our Head of Engineering to implement and maintain modern processes and standards
  • Managing a team of software engineers, task planning and performing code reviews
  • Delivering exceptional, best of breed user experiences through Huel’s website and apps
  • Hands-on, improving the internal and external frontend-end systems
  • Evolving our web platform to support the business as it grows and launches into new geographies
  • Working with our Ecommerce and Marketing teams to shape our web strategy as the business grows
  • Identify and resolving performance and scalability issues


  • The ability to drive technical projects and provide leadership in an innovative and fast-paced environment
  • Highly proficient front-end skills (HTML5 / SCSS & Sass / JavaScript (ES6+) / Responsive Design)
  • Substantial commercial experience with React
  • An understanding of best practices and standards
  • Ability to build reusable code and libraries for future use
  • Previous experience with GIT or other version control software
  • Experience using package management and build tools (npm, yarn, webpack, gulp)
  • Knowledge of working with APIs
  • Ability to work as part of a small, agile team while keeping an attention to detail
  • Experience mentoring other engineers and the passion to encourage our speed-orientated culture and help cultivate a fast-growing team
  • Optimising the website for speed for performance
  • Results-driven - achievement revenue, customer value and engagement targets


  • Working knowledge of the Shopify Plus platform including Liquid
  • Previous use of CLI tools
  • An understanding of working with principles of UX and UI
  • Confidence to present new ideas and participate in team meetings
  • Background in Computer Science or related disciplines
  • Learning the latest front-end technologies and standards to ensure we are always using the best tools and techniques possible
  • Experience of using testing frameworks such as Jest

What we can offer you!

  • The opportunity to work closely with our Head of Engineering and have a real impact from day one
  • Flexible working hours
  • Competitive salary
  • Share options
  • Pension scheme
  • Optional private healthcare
  • Free Huel (of course!)

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.