Marketing Analytics Senior Manager


Sao Paulo, BR
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/10/2021
  • Website:
  • Company Address: Pinheiros, São Paulo

About Gympass

Gympass partners with companies to offer employees unlimited access to the world's largest fitness network at 70% off market prices.

Job Description


We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build.

We are on a mission to defeat inactivity! Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find their perfect fit among 800 different activities at over 50,000 fitness facilities across US, Europe, and Latin America. We increase the number of people exercising every day, helping them to become active and reach their goals. Let's help people get there together!


We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations, and focus on the end result.  It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.


Based in São Paulo, the Senior Analytics Manager (Marketing) will report to the Director of Enterprise Martech and Analytics. This person will be responsible for analyzing the effectiveness of different marketing channels and touchpoints, determining key performance indicators, collecting and analyzing data, and reporting on success to senior leaders of the Marketing and Commercial organization. 


  • Provide insights on marketing campaign performance and return on investment;
  • Develop and enhance the framework for enterprise marketing budget / spend allocation for all customer acquisition channels;
  • Partner closely with Sales Operations and Commercial Finance teams to develop models for use in forecasting, CAC, LTV, and ROI measurement;
  • Develop and maintain data and reporting processes, promoting data integrity best practices for maintaining a healthy database;
  • Create and monitor reporting dashboards;
  • Analyzing data and presenting trends, insights, and strategic recommendations;
  • Work closely with other sales and marketing teams, including growth, field marketing, product marketing, martech to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data;
  • Have a solid understanding of enterprise marketing, manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars.


  • BS or MS in a business-related or quantitative field (Economics, Math, Statistics, or equivalent);
  • Experience in consulting, data science, marketing analytics, or equivalent;
  • Experience in sales lifecycle at SaaS/Tech is a plus;
  • Strong analytical and problem-solving skills;
  • Ability to communicate complex numbers into actionable insights;
  • Ability to track, measure, and report on results of various marketing functions to determine ROI;
  • Advanced in data segmentation and reporting within a CRM and Marketing Automation system (Salesforce and HubSpot are highly preferred);
  • Advanced in Microsoft Excel and experience in Google Analytics;
  • A proactive self-starter, demonstrating high initiative and critical thinking.
  • Proven ability to think strategically, but with exceptional attention to detail
  • Has a positive, can-do attitude, with the ability to work with marketing and sales professionals, and the ability to prioritize numerous projects simultaneously;
  • Fluency in English is mandatory.

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

1) WELLNESS: Health, dental, and life insurance health.

2) GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. 

3) PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. 

BR: Vacations after 6 months and 3 days off per year
4) PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.

BR: 100% paid parental leave of 6 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent, Also extended maternity leave under local legislation
5) CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 
6) CULTURE: An exciting and supportive atmosphere with ambitious people from around the world!
7) FLEXIBLE SCHEDULE: We give our employees some flexibility to a

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.