VP Growth Marketing (USA or London)

Bumble

Austin, TX, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/18/2021
  • Website: bumble.com/
  • Company Address: , Austin, Texas

About Bumble

Bumble is the first app to bring dating, friend-finding, and career-building into a single social networking platform.

Job Description

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.
 
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
 
Bumble is looking for a VP, Growth Marketing to own and carry out all growth marketing at both Bumble app and Badoo app. Reporting directly to the CMO, you must be an experienced, data-driven marketing leader to own the growth marketing function. The VP, Growth Marketing will oversee the growth marketing team across paid acquisition, SEO/ASO, lifecycle marketing, and media buying. You will spearhead growth at Bumble in both a hands-on and higher-level strategy capacity, an analytical mindset, and the ability to thrive in a high-velocity environment. Additionally, the VP Growth Marketing will work closely with colleagues in product, engineering, business intelligence, and brand marketing, so cross-functional collaboration is critical to success in this role.
 
You will be an experienced thought leader and true people manager, identifying as analytical, self-starting, flexible, organized, and reliable, with the ability to both see the big picture and be able/willing to execute Bumble’s objectives.  As the VP, Growth Marketing you will play an integral role in shaping the future of Bumble by developing, executing and refining strategies that drive ecosystem health and long-term profitable growth for Bumble app and Badoo app. 

 

Key Accountabilities

  • Drive vision and integrated strategy for growth marketing efforts across all touchpoints, including paid acquisition, SEO, ASO, retargeting, and lifecycle marketing 
  • Attract, develop and retain a talented team that leads the industry in innovation and best practices
  • Define and drive from an integrated growth model that acts as the backbone of our strategic approach to growth
  • Implement best practices for experimentation frameworks, analysis, and reporting methodology 
  • Establish spend models that enable optimal allocation for ecosystem health and ROI positive management of media spend
  • Manage and grow vendor relationships and develop integrated solutions across all performance marketing channels search, social, third-party networks, and programmatic 
  • Drive lifecycle marketing efforts across push, chat, in-app modal, and e-mail to retain and re-engage users working with lifecycle team
  • Drive personalization efforts of lifecycle communications in partnership with product, design, data science and business intelligence.
  • Lead cross functional projects in partnership with product, business intelligence, data science, design, and user research to create and implement new experiences that meaningfully drive growth

Experience We Are Looking For

  • Demonstrated experience B2C technology experience in a growth role
  • Built and executed with full ownership multimillion dollar budgets and developed models and approaches for investment and measurement 
  • Proven ability to drive both top and bottom line results
  • Experience in holistic growth planning  - research, forecasting, planning, execution and performance analysis
  • Developed company's core paid channels, as well as all processes, policies and procedures
  • Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, display, affiliate
  • Advanced knowledge of marketing automation across acquisition and retention
  • Strong analytics capabilities and a deep understanding of data analysis and data science 
  • Proven ability to coach and grow talent and organizational capabilities 
  • Preference for experience with marketplace products and platforms  

About You

  • You are data focused with superior abstract reasoning and analytical skills
  • You are results-driven with bias for action and commitment to excellence
  • You are self-directed and engages in all activities with a sense of urgency
  • You are a creative thinker who finds innovative solutions to obstacles
  • You are someone with strong intellectual horsepower that desires to contribute outside your primary areas of responsibility
  • You can articulate concepts in a clear and structured manner
  • You can comfortably collaborate in a cross-functional environment 
COVID-19
 
With over 600 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including:
 
* Flexible working hours
* Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes
* ‘Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat
* ‘First Fridays’ - meal delivery for a remote lunch with your team once a month
* Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19
* Written resources to guide employees through this challenging time
* You will also be taken through a fully digital onboarding process!
 
Please apply by submitting your resume along with a cover letter explaining your potential impact on Bumble and why you’re the ideal candidate for this role! As growth is one of our core values, the ideal candidate will be able to strategically make data-driven decisions to drive Bumble's success and growth.
 
To learn more about life at the Bumble Hive, click here: https://thebeehive.bumble.com/careers/
 
Applicants are expected to have current work authorization in the country that the role is located.
 
About Bumble app: Bumble, the women-first social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero-tolerance for hate, aggression, or bullying. Bumble is available in 150 countries. Since 2014, Bumble has facilitated over a billion women-led first moves and over fifteen billion messages sent. Bumble is free and available in the App Store and Google Play.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.