Paid Media Specialist

Beekeeper

Berlin, DE
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/07/2021
  • Website: beekeeper.io
  • Company Address: Hönggerstrasse 65, Zürich, 8037

About Beekeeper

Beekeeper’s mobile platform is the single point of contact for your frontline workforce. With all communications and tools in one place, Beekeeper empowers frontline employees to be more agile, more productive, and create a safer workplace.

Job Description

Beekeeper is looking for the most talented and passionate individuals that love to work in demanding and international environments. Our business team is passionate, dedicated, and highly motivated to tackle the daily challenges of a SaaS company. We aim to constantly improve our sales and marketing processes to grow at a fast pace.

As a Paid Media Specialist you will grow exponential demand and engagement coming from paid traffic by managing our digital ads strategy across channels (SEM, Social, Directories) and optimizing our on-page conversion.

Your Responsibilities

  • Design, execute, and maintain ROI-focused PPC & Paid Social global campaigns
  • Continually optimize PPC & Paid Social campaigns to make the most of the ad budget 
  • Scale efficiently existing channels and find new channels to make sure each market can reach their growth targets
  • Collaborate to align campaign strategies and goals across the organization
  • Write compelling Ad copy with a focus on driving conversions
  • Conduct in depth analysis on the keywords, markets, campaigns, audience targeting and overall channels performance and report to stakeholders
  • Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Oversee and manage the overall global budget for paid media
  • Research to stay on top of the latest trends in PPC & Paid Social advertising

What we look for in you

  • Proven ability to scale acquisition channels and achieve growth targets consistently.
  • 5+ years in B2B marketing, preferably in a SaaS environment
  • Experience managing paid advertising budgets (multi-million per year) in platforms such as Google/Bing/Facebook and LinkedIn Ads. 
  • Mastering analytics tools such as Google Analytics and Hotjar.
  • Experience nailing Account-Based Marketing and generating laser-targeted leads.
  • A team player that is happy to share results, iterate and collaborate to identify the best mix of channels and techniques.

Bonus Points

  • A proven track record of delivering improvements in cost per acquisition across digital marketing channels and campaigns.
  • We love founders and an entrepreneurial mindset
  • International experience running campaigns in multiple geographies - DACH, Americas, etc

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.