Account Based Marketing Manager

Velo3D

Campbell, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/02/2021
  • Website: velo3d.com
  • Company Address: 511 Division Street, Campbell, CA, 95008

About Velo3D

VELO3D helps leading technology manufacturers to produce applications previously considered impossible. With the VELO3D Sapphire production printer and Flow print preparation software, they have the means to change the industry and accelerate the adoption of metal 3D printing. Our company is focused on giving engineers the ability to print any design opening the way for new, higher performing solutions.

Job Description

The Account Based Marketing Manager at VELO3D will be responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. These accounts will include OEMs and CMs with different value propositions across a variety of sectors such as Aerospace and Oil & Gas. 

As the ABM manager, you will lead and build marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements.  

Reporting to the CMO and working closely with the VP of Sales, SDR team and the marketing team as a whole, you’ll plan, design, manage and optimize 1;1 and 1:few  marketing campaigns across multiple channels to generate pipeline revenue. 

Finally, you will have a portfolio of campaigns with demonstrable results and lessons learned that you can share and discuss. 

 

What Will You Do?

  • Develop and implement target account strategy to support account-based selling and meet sales targets 
  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on acquisition and accelerate existing opportunities 
  • Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, and content 
  • Proactively engage with the direct and external SDR teams to coordinate, communicate, and optimize the impact of marketing activities 
  • Work closely with Marketing Operations to report weekly and monthly on program effectiveness while constantly looking at ways to optimize results  
  • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services 
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs 
  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments 
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner 
  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media 
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals 
  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts 
  • Collaborate with the CMO to create and gain consensus for cross-portfolio GTM plans and marketing plans in alignment with strategic mandates and sales directives 
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

 

Who You Are:

  • Minimum of 5 year’s experience in a high-tech B2B demand generation, ABM, or field marketing role with experience targeting a technical audience 
  • Familiar with modern technologies and programs  
  • Bachelor’s degree in Marketing, Business, or comparable education/experience 
  • Proven track record executing innovative and multi-part event and demand generation programs 
  • Proven track record with account-based marketing programs and large account selling teams with demonstrable results 
  • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social media 
  • Experience building, launching and reporting on campaigns using HubSpot and Salesforce 
  • Track record of developing and managing multiple marketing programs simultaneously 
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns 
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads 

 

Key Attributes:

  • Self-starter with strong project management skillset—ability to focus on tactical execution to get the job done 
  • Able to influence without direct authority, track record of establishing strong cross-functional partnerships 
  • Attention to detail while delivering against tight deadlines 
  • Comfortable with ambiguity 
  • Very trustworthy, high integrity 
  • Positive, optimistic attitude; willing to do what it takes to get the job done.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.