Director of Marketing Communications

C2Sense

Watertown, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 12/30/2020
  • Website: c2sense.com
  • Company Address: , Cambridge, MA

About C2Sense

We develop fundamentally better gas sensing technologies, analytics and products.

Job Description

You’ll be a great fit for C2Sense if you are an exceptional communicator. You understand that storytelling is a fundamental human journey that promotes stronger connections through communication between the company and its customers. You are driven to explore and know more about the environment in which we live, the products we promote, and the customers we attract. The stories you convey impart both knowledge and meaning. You understand the importance of connecting with audiences on an emotional level and giving customers a unique brand experience.

 

Your most effective communications strategies focus on benefits rather than features. You are able to understand the technical capabilities of products and are able to translate them into unique value propositions that resonate with target audiences.

 

In an on-line connected world, you are creative in the way you break through the noise and establish brand value. You do this by examining brands and products from a holistic perspective, by understanding target audiences and product benefits comprehensively, and by preparing comprehensive communication strategies. You are comfortable leveraging the advantages of digital marketing and are able to translate data and analytics into insights that strategically improve communication tactics in real time.

 

Required Qualifications

 

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor’s Degree
  • Minimum 10 years of communications experience, including 7 years of demonstrated expertise in the following areas:
    • Demonstrated track record of successful product launches
    • Building and executing strategic communications plans and campaigns
    • Developing compelling narratives and content across a range of platforms, media, and audiences
    • Designing, developing and producing both branded and unbranded multi-media resources/assets (e.g. video, digital, storytelling/infographics)
    • Understanding the subtleties of brand engagement across different cultures and demographics
    • Experience working with many types of stakeholder audiences, from internal teams, to investors, strategic business partners, customers, academics, and more.
    • Experience working with highly technical materials, including creating white papers and/or academic research publications
    • A Lean-Agile mindset (see: https://www.scaledagileframework.com/lean-agile-mindset/)

 

  • If not already local to Boston MA, must be willing to relocate to the area within 3 months of hire.

 

 

Preferred Qualifications

 

If you have the following characteristics, it would be a plus:

  • An MBA
  • Experience working in a Lean-Agile environment
  • A mix of large company and fast-moving early stage company experience
  • Experience in the Medical Diagnostics, Telemedicine or Sensor Technology industries
  • Senior executive support and thought leadership experience
  • Experience working with Research & Development
  • Strong project management skills

 

 

Responsibilities

As Director, Marketing Communications your responsibilities will include:

 

  • Working with Product Mangers and other members of the Agile team to define brand positioning to reflect the transformational value of C2Sense’s unique offerings
  • Expand communications and PR strategies to drive awareness and excitement across key audiences -- customers, potential employees, investors, media, and key influencers in health and safety markets
  • Leading and continuing to build a high-performance marketing communications team
  • Creating an internal positioning guidebook, ensuring cross-functional team members have needed materials and resources
  • Working with Product Managers to organize and produce conferences, trade shows and events
  • Managing a Public Relations firm, leverage internal spokespeople and members of the Leadership Team to respond to media requests, provide media training and other resources

 

 

About C2Sense:

C2Sense uses nanotechnology to develop miniaturized mobile sensing solutions for a healthier and safer world. Rapid medical diagnostics, product authentication, environmental monitoring and building/worker safety are just some of the key areas we serve. Founded in 2013 as an MIT “Tough Tech” spinout, we have proven commercial solutions to help with some of the world’s toughest challenges.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.