Head of Portfolio Marketing (FTC) #FinTech

Soldo

London, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 12/20/2020
  • Website: soldo.com
  • Company Address: BOX 324 , 19-21 Crawford Street , London W1H 1PJ , England, United Kingdom

About Soldo

Soldo is the multi-user expense account featuring Mastercard® cards, intuitive admin and effortless reporting. We’re here to streamline the entire business expense cycle – from spending to reconciliation.

Job Description

Job Information

 
Industry
Financial Services
City
London
Province
Greater London
Postal Code
NW1

Job Description

Head of Portfolio Marketing (FTC Maternity Cover)

As our Head of Portfolio Marketing you will have the exciting opportunity to use your experience and ideas to establish and lead the Portfolio Marketing function at Soldo. You will be responsible for developing go-to-market strategies, messaging and positioning, audience research and insight, sales enablement, launches and competitive intelligence. You will bring an innovative and creative approach to storytelling that will differentiate Soldo in the market. The individual in this role will become the expert at targeting Finance, HR and Procurement leaders, demonstrate a strong understanding of customer’s needs and stay on top of industry trends. In this role, you will partner closely with demand generation and sales leaders to build go-to-market strategies and programs that drive revenue. Other responsibilities will include:

  • Analyse target segments and buyers to understand customer challenges and Ideal Customer Profiles
  • Refine a compelling value and overarching marketing proposition for Soldo
  •  Develop key messaging for all marketing materials to enable clear communication to internal and external stakeholders - replicate across website and all sales enablement tools
  • Create world class content that creates an emotional connection with customers and differentiates Soldo  
  • Evangelise Soldo at events
  • Deliver sales education tools and content working closely with the sales team - to ensure clear understanding and confidence in sales propositioning of the offerings
  • Deliver effective market entry and product strategies, particularly in support of new product releases and product enhancements
  • Collaborate on plans for campaigns and marketing programs to drive pipeline
  • Provide in-deal support to the sales team to assist in strategic opportunities and support ramping new sales team members

 

RESPONSIBILITIES

To give you an idea of what makes a Head of Portfolio Marketing at Soldo, we have noted down some key skills:

  • Over 8 years experience as a B2B SaaS product or portfolio marketer, supplemented by a proven track record of supporting Enterprise sellers and Enterprise sales leadership
  • Excellent experience hiring and developing a team of direct and indirect reports of varying career levels
  • Sold experience supporting creating industry and/or solutions-specific messaging and content
  • Deep understanding of buyer needs, preferences, use cases, methods and criteria
  • An outstanding communicator who can bring people together
  • Ability to translate complexity into creative, intuitive content and programmes
  • Comfortable with fast-paced, ambiguous environments
  • Familiarity with presenting to C-Level executives
  • Passion for measurement, metrics and continuous improvement across the organisation
  • Project management skills, can manage multiple priorities in a dynamic environment
  • Great communication skills, and the drive to help others in the team
  • A good human being, with entrepreneurial spirit and personal motivation!

 

Benefits 

Free Soldo Card

Flexible Home Working Policy

Comprehensive Private health insurance

Bike to work scheme

Birthday day off

25 days holiday excluding bank holiday

2 volunteer days

Employee Assistance Programme

Wellbeing Programmes to make the most of working from home

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.