Business Development Representative

Sprout Social

Chicago, IL, US
  • Job Type: Full-Time
  • Function: Business Dev
  • Post Date: 04/28/2021
  • Website: sproutsocial.com
  • Company Address: 131 S Dearborn Street 10th floor, Chicago, IL, 60603

About Sprout Social

Sprout Social enables brands to find, form, and deepen the connections with their social audience.

Job Description

Sprout Social is used by over 25,000 brands worldwide including the Chicago Bulls, Sony Electronics, Indiana University, Make-a-wish Foundation, Edelman, and Subaru. These businesses rely on Sprout to create stronger relationships with their customers through social media.

Sprout Social is looking for a highly motivated, outgoing and tech savvy sales representatives with strong business acumen to join our growing Business Development team. As a Business Development Representative, you will generate new business by prospecting outbound leads through cold outreach. This is a highly strategic role that requires creativity, resilience and an ability to partner effectively with an Account Executive to create new business opportunities.  

Joining the Business Development team is an opportunity to fast track your career in sales. You should have an ability to consistently learn and apply coaching related to complex subjects such as mapping the value of our product to customer pain points and outbound selling best practices.  Contributing at a high level in the Business Development role will open opportunities to move through our growing organization. 

We’re looking for a customer-focused, highly motivated, and driven individual with a desire to grow and advance a career in sales. If you have a proactive customer first mentality with the passion to demonstrate Sprout’s commitment to being a joy to do business with, we’d love to talk to you!

Minimum Qualifications

These are the minimum qualifications that our hiring team is looking for in this role:

  • 1-2+ years of sales, marketing or customer service experience
  • A consistent track record of meeting and exceeding goals

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

  • Experience with Salesforce, Outreach, ZoomInfo
  • SaaS experience or proven success in a fast paced environment
  • Bachelor’s degree in business, marketing, related field OR equivalent experience
  • Excellent written and verbal communication skills
  • An ability to celebrate change and embrace accountability

Within 1 month, you will…

  • Complete Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization.
  • Partner with the Manager of Sales Development to define key success metrics for your role and how you will measure against them.
  • Begin developing familiarity with our business, platform, and applications, as well as our company’s key metrics.
  • Acclimate yourself with the day to day responsibilities of Sprout’s Business Development team by shadowing team members, listening to recorded customer calls and working closely with our dedicated Enablement Manager.

Within 3 months, you will…

  • Identify and contact prospective clients to build the pipeline through a variety of methods including, but not limited to cold-calling, emailing, and mass email campaigns.
  • Approximately 60% of time spent will be on the phones prospecting.
  • Achieve department standards for activity that includes:
    • ​Making a minimum number of quality outbound calls per day, of which at least 20% of those calls should result in quality conversations.
    • Scheduling a minimum number of new quality discovery calls per week.
  • Create a professional and engaging first impression with our prospects and customers.
  • Create, maintain and update database of prospects with complete information and emails.
  • Thoroughly qualify all outbound opportunities and collaborate with Account Executives for a smooth customer experience.
  • Generate new business through outbound prospecting.
  • Prioritize leads, research prospects and position relevant product features to solve business needs.
  • Run initial discovery calls to identify customer requirements and expectations in order to make tailored product recommendations.
  • Manage follow-up with calls-to-action to consistently build a sales pipeline.
  • Exceed activity and pipeline goals on a monthly basis.

Within 6 months, you will…

  • Consistently achieve your opportunity and revenue targets.
  • Become an expert in all things social media, including advanced listening and employee advocacy.
  • Have mastered the uses cases of successful customers across different verticals and sophistication on social media.
  • Consistently reflect on your own skill and development gaps along with your Manager to identify personal and professional coaching areas.
  • Step up as a leader in the Sales Development organization by mentoring new hires.
  • Have a clear understanding of the SMB Account Executive organization and how to position yourself as an ideal candidate.

Within 12 months, you will…

  • Have mastered the necessary skills needed to work a consistent outbound process, including time management, sense of urgency, and account prioritization.
  • Be a leader on the floor by sharing best practices and ways that you have been successful as an BDR.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. 

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

  • Insurance and benefit options that are built for both individuals and families
  • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
  • High-quality and well-maintained equipment—your computer will never prevent you from doing your best
  • Wellness initiatives to ensure both health and mental well-being of our team
  • Ongoing education and development opportunities via our [email protected] program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members
  • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle


Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity— race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2020 DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.