Senior Demand Generation Manager


San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/16/2021
  • Website:
  • Company Address: 972 Mission Street, San Francisco, CA, 94103

About NextRoll

NextRoll Inc. is a marketing and data technology company with a mission to accelerate growth for companies, big and small. Our proprietary data and machine learning powers data-driven marketing for over 37,000 customers. We empower growth through our three business units: AdRoll, a growth platform for ambitious DTC companies, RollWorks, an account-based platform for ambitious B2B companies, and NextRoll Platform Services, a marketing-technology-as-a-service offering that enables businesses the flexibility to build and enhance their marketing solutions.

Job Description

You’re a Demand Gen superstar and we’re a leading provider; we’re looking for someone who wants to team up on creating top notch programs (lots of ABM!) and marketing magic.  RollWorks is the leading account-based platform for B2B marketing and sales teams. We’re looking for a Senior Demand Generation Manager to lead campaign execution for our Growth and Commercial segments (B2B businesses with 50 - 5000 employees). 

Reporting to the Sr. Director of Demand Generation, the ideal candidate has experience driving cost-effective demand for high growth products or services. You have a proven ability to deliver program and campaign results through working collaboratively with RevOps, Sales Development, and other internal and external stakeholders. And you thrive in a fast-moving startup environment and love managing end-to-end execution to achieve marketing goals. Additionally, you:

  • Are described as a self-starter and demonstrate a clear bias for action
  • Creatively problem solve in order to deliver impactful results
  • Embrace fluidity and adapt to change quickly
  • Exemplify exceptional interpersonal and collaboration skills
  • Are passionate about and effective in end-to-end program and campaign execution

Our work environment is one where ambition thrives and so will you. We help every employee discover their full potential by giving them opportunities to expand their skill set and develop their career at NextRoll. Don't think you have all the skills required for this role? That's okay, we're committed to helping all of our employees learn and grow.

The impact you’ll make:

  • Partner with digital marketing, content, RevOps, and other channel or functional owners, to execute programs and achieve quarterly marketing goals.
  • Conceptualize, design, and project manage the overall execution of multi-channel, multi-touch hero campaigns to deliver a strategic story arc to the intended audience, which results in measurable awareness and sales opportunities. 
  • Project manage the delivery of ABM plays by tier and segment, including working with functional owners to deliver custom landing pages, send direct mail, launch outbound email campaigns, digital advertising, etc., to realize those plays.
  • Work collaboratively with partner marketing to execute against partner integration announcements and co-marketing opportunities, including cross-promotion, webinars and the like.
  • Leverage reporting templates and cooperate with RevOp and BI to track and report on demand generation performance metrics, and use this data to continually optimize performance.
  • Identify marketing ops challenges and co-manage the realization of a resolution (vision, process, and technical system changes) with RevOps as needed.

Skills you’ll bring:

  • Minimum 5 years of marketing experience in demand generation
  • Ability to adapt and thrive in a fast-paced, high-growth company: 3+ years experience at 2-500 person start-up a plus
  • Strong knowledge of the mar-tech ecosystem including major vendors, platforms, data tracking mechanisms, privacy implications, etc.
  • Big picture thinking partnered with the ability (and willingness) to execute at the ground-level 
  • Highly creative and solution oriented with experience in devising campaigns that generate awareness, engagement, and sales opportunities from the target market
  • Strong analytical skills and data-driven thinking 
  • A collaborative, team-oriented attitude

Benefits and perks: 

  • Competitive salary, equity, and fully covered medical
  • One month of paid time off and work/life balance
  • 6 months of paid maternity leave/ 3 months of paid paternity leave
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.