Senior Manager, Brand & Product Marketing

JOBOX.ai

Nationwide, WorldWIde
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/19/2021
  • Website: jobox.ai
  • Company Address: 853 Alma St, Palo Alto, CA, 94301

About JOBOX.ai

Jobox.ai is redefining the future of work through building tech that unites and empowers on-demand professionals.

Job Description

About Jobox:

Jobox is an AI startup disrupting the on-demand economy. Backed by top Silicon Valley investors that have invested in companies such as Airbnb and Stripe, we're on a mission to drive innovation to a range of industries. Because we're a small team, your job will evolve as quickly as the company scales. That means you'll be constantly be learning new things and figuring out where you can make the biggest impact!

Our product is revolutionizing financial services for micro-businesses, starting with a place of record and payment processing for service technicians. We are building the product from first principles, enabling us to have unparalleled features and a seamless modern experience for our customers.

To learn more about us, visit our website at www.getjobox.com.

The Role:

As the Senior Manager of Brand & Product Marketing, you will play a critical role in bringing Jobox’s brand strategy to life. You will support the company’s efforts to build a deep consumer understanding, develop our brand platform, champion the brand across the company, and build and execute fresh content and campaigns that authentically tell our brand story and effectively drive business growth. You will develop and execute integrated marketing programs that increase awareness, relevance, and favorability of the Jobox brand. You will manage key customer insights initiatives. You will work on Go-To-Market plans and own the user education and communication strategies. You will work closely with product and growth operations teams to drive key brand metrics and support revenue growth.

To be successful in this role, you must understand the value of a brand and be passionate about brand-building. You are driven to better understand the needs of our customers and prospective customers and are committed to advocating for them in messaging and experience. You have a continuous learning mindset and like jumping in to solve problems. You take pride in the quality of your work. You have a track record of delivering outstanding results in a way that garners respect from your team members. You can collaborate and work comfortably across teams and disciplines.

Responsibilities:

  • Set the strategic brand and product marketing vision and drive long-term strategy.
  • Define and lead a comprehensive go-to-market strategy and planning including positioning, communication of value proposition, launch strategy, PR, sales and partner materials through collaboration with cross-functional teams.
  • Be a champion for the customer and generate quantitative and qualitative insights to influence product strategy, product positioning, and product launch strategy.
  • Be a great storyteller through positioning, content, and messaging that resonates with customers and communicates the value of Jobox.
  • Develop and implement integrated marketing and advertising strategies and programs to drive customer awareness and adoption and brand activation.
  • Drive the development of brand creative and content guidelines, helping to maintain high standards for storytelling on our app, our company, our ads, website and any other forms of media to deliver a unified message.
  • Drive the development of our user education on the app. Thrive to make them better and smarter and guide the use by appropriate communication channels and storytelling. 
  • Own the measurement of brand marketing efforts and mix creativity with analytics to develop metrics and measure the success of our engagement. Align with the company OKRs and measure team performance and success.
  • Conduct industry research, including deep quantitative, qualitative and competitive analysis to understand our evolving consumer behaviors and drivers.
  • Successfully manage a budget to drive impact and ROI through marketing programs.

Skills we're looking for:

  • Bachelor’s degree in Marketing/Business; Masters/MBA preferred.
  • 5-7 years experience in launching and scaling consumer apps or products, and building and activating consumer brands.
  • Strong portfolio in leading and managing brand strategies.
  • Strong organizational skills.
  • Results-oriented with a strong track record showing initiative and a “can-do” attitude.
  • Strong analytical skills and data-driven thinking.
  • Ability to work both independently and within a team environment.
  • Effective collaboration and communication skills with the ability to influence others and lead cross-functional efforts.

Benefits:

  • Own and be part of something big
  • Higher End Apple products
  • Competitive base salary with a generous options package
  • Excellent medical, dental and vision plans
  • Unlimited paid time off (PTO)

Jobox is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.