Product Marketing Manager

Ascentis

Philadelphia, PA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/15/2021
  • Website: ascentis.com
  • Company Address: 11995 Singletree Ln #400, Eden Prairie, MN 55344

About Ascentis

Ascentis offers easy-to-use human capital management, HRIS, online payroll, talent management, recruiting and timekeeping solutions that support greater business efficiency and accuracy.

Job Description

The Product Marketing Manager demonstrates deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategy. As a PMM at Ascentis, you must have an expert understanding of the product’s buying audiences and needs and often act as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across marketing and sales functions. Centered around our cultural norms, you will relentlessly deliver on commitments and collaborate fearlessly to support aggressive revenue growth targets for Ascentis in the $18 billion HCM software industry.

What are the general responsibilities of the position?

Conduct market and customer research to understand buyer audience and develop buyer personas and buyer journey map.
Perform market segmentation and targeting exercises to identify the segments most likely to buy.
Develop product positioning, value propositions and message map.
Write and socialize the following assets: go-to-market plan, product launch plan, and solution playbook.
Manage launch planning and execution of commercial releases.
Create sales enablement materials that may include case studies, product sheets and collateral, training and Microsoft PowerPoint presentations.
Collaborate with marketing peers to create and deliver content and to customers and prospects via media such as corporate web site, electronic brochures, promotional letters, emails, regional workshops, webinars, blogs and press.
Conduct and analyze win loss and deliver the results to Product Management and Sales.
Serve as market-facing-SME/thought leader for the product and interface with analysts.
Develop customer references, testimonials and case studies.
Monitor and report on market reception of products.
This role can be done remote

What are we looking for in a candidate?

Bachelor’s Degree required
5+ years of experience in product marketing for SaaS or enterprise software organizations
Proven success supporting enterprise focused sales teams
Related market/industry experience with HR technology preferred
Experience conducting market, competitor, and customer research to gather insights and assess market opportunities
Proven success creating & executing clear value propositions and messaging
Experience developing strategies for creating pipeline for new offerings as well as create up sell and cross-sell paths
Ability to conduct win/loss interviews and evaluate pipeline data to detect deficiencies and opportunities in sales and marketing approach
Strong writing, verbal communication, presentation development and delivery skills
Comprehends and interprets complex concepts along with solid decision-making skills in the face of imperfect data
Project management experience with proven ability to drive projects to completion on time and within budget
Concentrate, analyze and resolve complex problems
Entrepreneurial thinker that effectively collaborates with teammates and colleagues in a fast-paced, high growth environment
Moderate travel required to Ascentis locations, clients, and industry events

About the Organization:
The Ascentis mission is to create innovative products that are easy to use for the often under-served mid-market that cover the full Human Capital Management (HCM) suite. This full suite approach combined with an amazing team equals success!

We at Ascentis firmly believe that a product is only as good as the people behind it. Whether it's platform development, technology maintenance, client support, product management, sales or operations, all of our employees see the direct impact of their work. As a leader and one of the fastest growing 'Software as a Service' (SaaS) companies in the Human Capital Management space, Ascentis focuses on hiring talented and motivated people from diverse backgrounds. If you want to channel your ambition and drive for success, you belong with Ascentis!

Ascentis has grown tremendously over the last 3 years. Recently, we announced a majority recapitalization by global growth equity investor Summit Partners. Summit invests across growth sectors of the global economy and has invested in more than 440 companies in technology, healthcare, life sciences and other growth industries. These companies have completed more than 140 public equity offerings. So, needless to say, we are all extremely excited with where we are headed!

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.