Director, Global Media Marketing – Affiliate, Paid Social and Display

Groupon

Dublin, IE
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/19/2021
  • Website: groupon.com
  • Company Address: 600 W. Chicago Avenue Suite 400, Chicago, IL, 60654

About Groupon

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime.

Job Description

Groupon is going through a transformation as we inspire the world to experience more – whether with friends, on a date, trying something to grow themselves or  making memories with kids – Groupon helps connect consumers and local businesses that deliver great experiences.   

 

Who We’re Looking For:

We are looking for a Performance Marketing leader who will own Global  Affiliate, Paid Social and Display as well as be the marketing leader for our Dublin office.    We’re looking for a curious, results oriented leader who can be a culture builder, team developer and strong cross-functional collaborator.    The Director will be instrumental in driving company performance through developing and executing a marketing strategy to apply segmentation to acquire, retain and increase customer frequency and contribution profit.

 

As the Director of Global Performance Marketing, you will be responsible for all of Groupon’s Affiliate, Paid Social and Display marketing globally. You'll direct those teams and collaborate with  Product, Revenue Management, Growth Marketing, Merchandising and Brand teams to develop tools, plan and execute tests, validate test results, define insights and communicate resulting plans with full ownership of performance of all the owned marketing campaigns.

 

Why Groupon?   We're big enough to have resources and global scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and passionate about helping Local Businesses thrive. Let's get into the details:

 

Accountabilities:

  • Be responsible for the success of Groupon’s Affiliate, Paid Social and Display performance marketing globally

  • HIre, develop and retain a fun, inclusive team – who will span the globe – that are deeply analytical in approach, scrappy in using tools and creative in techniques to drive results 

  • Deliver against goals to acquire new customers, drive purchase frequency and constantly optimize return 

  • Partner with business stakeholders, engineers, data scientists and product managers to create new marketing strategies, product features, and user experiences that make Groupon's performance marketing programs engaging for consumers.

  • Build new and deepen existing marketing channel partnerships 

 

Education/Experience Required:

  • 10+ years of proven paid marketing experience

  • Bachelor’s degree required in Business Administration, Economics, Information Technology, Product Management, Marketing, Engineering, or any other related field. 

  • Hands on experience with Affiliate, Paid Social, Display Advertising is a must

  • Possesses the ability to think strategically and build and deliver hands-on (without agency reliance)

  • Deep knowledge of martech stack 

  • Experience managing diverse, global teams

  • You’re a polished yet scrappy, entrepreneurial self-starter who can oversee multiple teams at a time and drive them to completion effectively in a high energy, dynamic company environment

  • Demonstrated ability to think both strategically and creatively

  • Flexible and open to change and new ideas

  • Experience working with vendors and internal partners

  • Ability to work closely and effectively with others in a way that promotes teamwork

  • Collaborates well with team members and partners to come up with the best solutions 

  • Exceptional verbal and written communication skills; clear, concise, unambiguous, and structured.

 

Groupon’s purpose is to build strong communities through thriving small businesses.  To learn more about the world’s largest local ecommerce marketplace,  click here for the latest Groupon news. Plus, be sure to  check out the values  that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it.  Hear from real Groupon team members  and learn more about our  inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us. 

 

Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at groupon.com. If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.