Head of Product Marketing & Go-to-Market, Flow


Draper, UT, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/09/2021
  • Website: pluralsight.com
  • Company Address: 182 North Union Avenue Suite 200, Farmington, UT, 84025

About Pluralsight

At Pluralsight, we believe everyone should have the opportunity to create progress through technology and develop the skills of tomorrow. With assessments, learning paths and courses authored by industry experts, our platform helps businesses and individuals benchmark expertise across roles, speed up release cycles and build reliable, secure products.

Job Description

This position is also available for employment in these areas:Draper UT, Remote - California, Remote - Colorado, Remote - Illinois, Remote - Massachusetts, Remote - North Carolina, Remote - Utah, Remote - WashingtonJob Description:
The Opportunity

Pluralsight’s Flow team is looking for a Head of Product Marketing, who will help us transform how teams work with deep insight into their engineering workflow. Reporting to the EVP and GM of Flow, this person will lead teams of experienced product marketers and pricing specialists to build a holistic Flow story, message, and value proposition that will be shared with the market. This leader will partner with product leadership to deliver on defined go-to-market outcomes, create user and buyer personas, evaluate the competitive landscape, quantify market needs, and communicate a product vision and strategy to sales, customers, and the market. The Head of Product Marketing will also build and execute a pricing and packaging strategy that meets customer needs and enables us to capture market share. This leader knows how to partner with marketing and sales to generate demand for products and services. The ideal candidate has a persuasive communication style, outstanding eye for business, and deep empathy for our customers.

Who You Are

  • An inquisitive, strategic and critical problem solver who is always looking for how things can work better
  • Diligent, creative problem-solver: you find ways to build solutions that help customers realize value and deliver on their objectives
  • Passionate about business impact; you truly understand how to create new value for our customers, our experts, our shareholders, and our learners
  • An effective communicator, effective influencer, and collaborator. People trust and follow you. You trust them and encourage them to do their best work.
  • Innovative, data-driven and empathetic in how you lead your team and positively influence customers
  • Some who loves to win and brings infectious energy to the workplace
  • Developing future leaders and team members is a passion; you invest to coach and develop your team

What You’ll Own
  • All product marketing including: first call decks, customer stories, playbooks, tear sheets, other product marketing assets (videos, pre-built demos, etc.), and support of Pluralsight LIVE and other events
  • All GTM motions including: SKUs, pricing & packaging, value selling including professional services, battle cards, and sales plays across customer segments
  • Reporting and analytics around metrics that measure: demand gen, pipe by stage, win rates, competition, top deals and billings
  • Partner with Revenue leadership and Sales Enablement to ensure our account executives and customer success managers clearly understand the Flow product and value proposition
  • Collaborate with Marketing to ensure positive return on investment on variable marketing spend and pipeline generation meets and exceeds targets

Experience You’ll Need
  • Experience influencing cross-functional, interdisciplinary teams to successfully launch new products, including a broad range of experience across sales, marketing, product management and engineering.
  • Proven track record utilizing sales plays and effective marketing spend to generate pipeline
  • Deep understanding of B2B SaaS business model and the ability to effectively collaborate on sales conversations
  • You understand how to get the best from people and you have built successful teams and organizations from the ground up
  • Executive presence and onstage presence
  • The successful candidate has experience leading leaders of leaders
  • Comfort with shared accountability for go-to-market outcomes, including billings growth
EOE Statement

Be Yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.