Digital Marketing Manager


New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 01/15/2021
  • Website:
  • Company Address: 85 Delancey Street # 71, New York, NY, 10002

About OneDrop

One Drop is a diabetes management platform that helps people navigate diabetes together.

Job Description

We’re hiring a Digital Marketing Manager to join our consumer team and play a critical role in increasing brand awareness, improving our acquisition engine, and launching new products. Reporting to our Director of Consumer Marketing and partnering closely with our SVP of Commercial Strategy and Consumer Solutions, you will help scale and optimize our marketing initiatives across both paid and CRM, collaborate with our creative team to create impactful assets, and ensure continuous improvement of our marketing engine through a data-driven, test and learn approach. You will be a key member of the One Drop consumer team and will have the opportunity to truly shape the One Drop’s marketing efforts in the high-growth digital health space. This is a great opportunity to be in a high-impact role with significant visibility with leadership that is well-positioned for continued professional development.

You'll make an impact by

        Scaling and optimizing multi-million dollar marketing campaigns
        Executing full-funnel acquisition strategies across multiple channels including Facebook, Google, Instagram, Snapchat, etc.
        Develop and execute lifecycle email campaigns designed to drive awareness, recall, growth, and loyalty
        Collaborating cross-functionally to develop, deploy and refine marketing assets and messaging
        Overseeing overall marketing execution, tracking projects, managing timelines to ensure on-time implementation, and facilitating day-to-day operations

You'll bring

        2+ years consumer digital marketing experience
        Experience running direct response marketing campaigns
        Experience with email platforms, commerce, and analytics tools
        Strong understanding of and experience optimizing for standard user acquisition KPIs
        Strong communication skills and a collaborative spirit
        Highly organized with the ability to manage multiple work streams and competing priorities in a fact-pace environment
        Detail and process-oriented - the ability to relentlessly follow-up to ensure flawless execution, ability catch and prevent errors

You'll get

        Deeply impact the lives of people with chronic conditions
        Work at an early stage startup and help develop the future of healthcare
        Competitive salary and equity commensurate with experience and performance
        Medical, Dental, and Vision insurance and 401k plan
        Yearly Professional Development Budget
        Unlimited Vacation Days
        Weekly Catered Lunches, Company Swag, company outings, and other surprises when you start

One Drop is the future of healthcare. Our mission is to develop technology that ensures all people living with diabetes and other chronic conditions can thrive. We harness the power of data science and mobile computing to make healthcare more affordable, accessible, and effective.

Our clinically proven mobile platform combines AI-powered predictive insights, personalized health coaching, and FDA-approved connected devices to simplify self-care. And it works. People using the One Drop platform have seen significant improvements in their health in just a few weeks.

Today, the rate of people living with chronic conditions is increasing dramatically, and traditional approaches to healthcare cannot possibly scale to reach them all. We exist to serve those people and help them lead their best lives.

One Drop provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

To all recruitment agencies: One Drop does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias or One Drop employees. One Drop is not responsible for any fees related to unsolicited resumes.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.