Retention Marketing Manager #166


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/22/2021
  • Website:
  • Company Address: 555 Twin Dolphin Drive Suite 200, Redwood City, CA, 94065

About Inflection

Inflection delivers powerful, fair, and reliable screening products to empower companies to make better and faster people decisions about who they should hire, who they should trust, and to whom they should grant access.

Job Description

Retention Marketing Manager

We are seeking a Retention Marketing Manager to help design & build high-impact customer lifecycle campaigns for our GoodHire business. You will be customer-focused, dedicated to creating customer engagement campaigns through a foundation of insights and innovative client-led marketing. You will build and execute email campaigns  that engage customers and drive transaction revenue over time.r You will identify opportunities to segment our GoodHire customer database, allowing us to optimize performance  and  drive high-value long term behaviors.

We’re passionate about delivering delightful and effective marketing programs to our customers across their lifecycle. As the Retention Marketing Manager you are responsible for creating marketing campaigns for engagement programs based on performance data as well as making recommendations based on cohort behavior to optimize the LTV of customers.

You will work cross-functionally with Product, Finance, Engineering and peers to help build our fast-growing business. In this role, you will be responsible for developing marketing and communication tactics for the lifecycle of GoodHire across different customer touch points.

For over ten years, Inflection has sourced and analyzed billions of public records to create fair and innovative solutions to help companies make better and faster decisions about who they should hire and who they should trust.

The Company’s flagship business, GoodHire, currently provides employment screening solutions to more than 80,000 companies across the US. Launched in 2013, GoodHire has consistently led the market with our intuitive, thoughtful, and user-focused designs.

        Lead the strategy, development and execution of automated lifecycle email campaigns
        Assist in the creation of ad hoc email campaigns to promote our webinars, customer newsletters as well as service/transactional/operational emails
        Build engagement and cross-sell marketing campaigns to educate and incent our customers to adopt features and transact
        Leverage marketing automation (HubSpot) to build emails and develop transactional, promotional, and informational content strategies that maximize customer conversion & retention and deliver against business goals
        Manage the day-to-day targeted communications marketing calendar, including asset coordination, QA and development of all campaigns
        Accountable for defining, tracking and measuring email marketing KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive our customer communications
        Collaborate with our Sales, Support, and Customer Success teams to build a seamless lifecycle experience for our customers
        Understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
        Partner with finance to understand and grow customer lifetime value
        Email marketing with knowledge of current trends and industry best practices.


        Minimum of 3+ years experience in email marketing (B2B preferred)
        Experience defining & creating email nurture series with automated triggered campaigns
        Skilled in exceptional copywriting, communication, and presentations for both internal and external audiences
        Experience with marketing automation tools, such as HubSpot or Marketo
        Incredibly organized, efficient and a critical thinker; taking on complex projects, breaking them down logically, and owning them from start to finish
        Obsessed with customer experience. A customer-centric mindset, always seeking ways to improve the customer experience
        Experience with post-email campaign analysis, defining customer segments and uncovering insights to optimize future campaigns
        Nice to have: HTML & CSS knowledge for building emails


        Innovative, high growth products that customers love
        Competitive compensation including equity options
        Comprehensive insurance benefits package including medical, dental, vision, and life insurance
        Track record of promoting and hiring internally
        Startup environment with big opportunities for impact
        High energy team with mix of experienced entrepreneurs, talented engineers, and successful Silicon Valley/Prairie veterans
        Learning and Development funds to enhance and learn new skills
        Diversity and Inclusion program
        3 days off per year to volunteer


We don’t want to just be good at what we do; we want to be good for the world. We’ve met rigorous standards of social and environmental performance, accountability, and transparency. We care about all stakeholders, including customers, employees, and the community.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.